Job Description

Push Gaming is a dynamic and innovative iGaming development studio specialising in creating top-quality, mobile-optimised online casino games. With a passion for gaming and a commitment to pushing boundaries, we are dedicated to delivering exceptional experiences to players worldwide.
We are looking for a talented and experienced Creative Content Manager to join our Marketing team. This is a unique opportunity for a creative professional who is deeply passionate about slot games and digital content.
You will be responsible for producing high-quality, engaging content across all of our major social media channels. Your goal will be to drive brand awareness and maintain a consistent, dynamic presence that aligns with our business goals and upcoming milestones.
Location: Hybrid - approximately once per week in our Central London office.
Salary: Negotiable, depending on experience.
What you'll be doing:
Content Production & Campaign Management

• Manage the comprehensive content calendar for both B2C (social cadence, engagement) and B2B (PR, thought leadership).
• Oversee and write high-impact copy for B2C (social media ads, interactive posts, and articles maintaining the authentic player-first voice) and B2B channels (press releases, whitepapers, case studies, and sales pitch copy).
• Manage the end-to-end execution of B2B campaigns, including drafting email copy, building landing pages for events, and coordinating PR distribution.
• Plan and execute non-monetary B2C initiatives (competitions, giveaways, polls) to drive community participation.
• Develop a high volume of unique and engaging marketing content, including animations, images, and audio, in order to maintain consistent brand presence.

Performance Strategy & Lead Generation (Data Focus)

• Define, monitor, and optimise key performance indicators (KPIs) including CPC, CPA, and ROI for B2C campaigns, and lead conversion rates for B2B campaigns.
• Design the strategy for the ABCD Creative Framework (Re-skins, Derivatives, Unique, Curveball), directing the creative team on which B2C assets to scale and which B2B concepts to build based on measurable performance data.
• Proactively design and manage content campaigns (e.g., gated whitepapers, event landing pages, targeted email shots) that deliver qualified leads directly to the Account Management team.
• Utilise data platforms like Snowflake to identify winning player trends and competitive commercial opportunities.
• Use your knowledge of data and analytics to track content performance, understand what resonates with our audience, and iterate on your creative strategy to do better.

Team Leadership & Collaboration

• Act as the strategic manager for the Graphic Designer and Video Editor, providing clear, data-informed briefs to ensure all visual and video assets align with campaign goals.
• Translate Account Management and new market initiatives into actionable content plans and sales enablement assets.
• Continuously evaluate new social channels and industry trends, developing actionable proposals for adoption based on potential ROI.

What you'll bring to the role:

• Demonstrated success running both B2C performance marketing campaigns and B2B content marketing initiatives, preferably within slots/iGaming.
• Proven ability to produce high-quality written content across technical (whitepapers) and promotional (social ad) formats.
• A proven track record of producing a high volume of creative content, proficiency with industry-standard tools for animation, graphic design, and audio production (e.g., Adobe Creative Suite).
• Expert ability to read and interpret marketing performance data (CPC, CPL, ROI, CTR). Experience working with data warehousing or analytics platforms like Snowflake.
• Familiarity with paid social platforms (Meta/Google Ads), marketing automation/CRM tools (HubSpot), and SEO principles for content optimisation.
• Exceptional ability to translate complex data and commercial needs into effective creative briefs and compelling narratives.

Why join us?
It's a really exciting time to join Push Gaming. We're expanding our teams to deliver some stellar work.
We are passionate about creating premium quality games and will never compromise on this. The approach we take in building and strengthening our team is no different. We set out to attract and retain high performers and are committed to seeking like-minded individuals who share our vision for excellence and quality.
In turn, we offer all the tools and support to allow individuals to grow and thrive, while achieving both personal and company goals in an environment that's built around trust, collaboration, transparency and accountability.
Our People and Product are the heartbeat of Push Gaming.
We've come a long way from when the company started back in 2010 but we have stayed true to what makes us unique. Our culture and values have developed organically over the years, led by our team who continue to drive the company forward as a market leader in our industry.
We're an innovative, creative and a fun and friendly group of people who are highly driven to deliver the very best entertainment for players to enjoy!
Today, we continue to create and nurture an environment that offers a high level of trust in our people, along with ownership, opportunities, flexibility and creative freedom.

Skills Required