Job Description

Creator Strategy Manager (3 Month Temp Contract)
:
At Warner Music Group, were a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we turn dreams into stardom and audiences into fans. We are guided by three core values that underpin everything we do across all our diverse businesses:
xe2x97x8f Curiosity: We do our best work when were immersing ourselves in culture and breaking through barriers. Curiosity is the driving force behind creativity and ingenuity. It fuels innovation, and innovation is the key to our future.
xe2x97x8f Collaboration: Making music and bringing it to the world is all about the power of originality amplified by teamwork. A great idea, like a great song, travels globally. We ignite passions and build connections across our diverse community of artists, songwriters, partners, and fans.
xe2x97x8f Commitment: We pursue excellence for our team and our talent. Everything in music starts with a leap into the unknown, and were committed to keeping the faith, acting with integrity, and delivering on our promises.
WMG is home to a wide range of artists, musicians, and songwriters that fuel our success. That is why we are committed to creating a work environment that actively values, appreciates, and respects everyone. We encourage applications from people with a wide variety of backgrounds and experiences.
Consider a career at WMG and get the best of both worlds an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Creator Strategy Manager (Initial 3 Month Temp Contract)
A little bit about our team:
Atlantic Records UK is home to some of the most iconic UK artists from household names such as Ed Sheeran, Anne-Marie, Charli XCX & Burna Boy to emerging names such as Nathan Dawe, Fred Again.. and Maisie Peters. Youd be joining the Digital team, who work hand in hand with Marketing to construct our artist campaigns, driving amplification online, growing audiences and dialing in on communities forming around our artists. We do this in a number of ways including creating, marketing & optimising content, developing and implementing fan acquisition strategies, and working with new digital platforms and startups.
Your role:
As Creator Strategy Manager, you will join the Creator Marketing team and manage creator partnerships and strategy for our roster of artists alongside another Creator Strategy Manager and a Creator Strategy Intern. You will be fluent in creator marketing in Music, with an ever-evolving black book of target creators, third-party pages, and agencies across all genres and areas of interest. Youll be able to activate quickly, with a clear understanding of how to move artist content and music through short-form environments to positively affect awareness, consumption, and fandom. Youll work closely with Audience Managers, Marketing, and Creative teams to bring campaigns to life, and help educate the label on trends and developments in this space.
Here youll get to:

• Lead on creator partnership campaigns for assigned projects, managing on-platform cultural dissemination of our artists music and content.
• Work closely with Audience, Marketing, and Data teams to devise best-in-class creator activations and strategies.
• Grow a vast & segmented database of creators, meme pages, third-party channels, and influencer agencies, across all genres and interest areas, and regularly seek out new influencers to work with.
• Proficiently read and translate relevant data, reporting back to the team with the objective of informing creator strategy.
• Follow the data and pivot campaigns when necessary
• Maintain and constantly update a xe2x80x98playbook of levers to pull at various stages of a campaign to affect positive change in consumption, awareness, and growth.
• Commission creator content sessions with artists, working with current and exciting creators to produce world-beating content for moments of impact marketing, to place on artist, creator, and third-party channels.
• Invite relevant influencers/creators to artists shows & events.
• Investigate opportunities for creator partnerships across niche or alternative platforms, including but not limited to Reddit, Discord & Soundcloud.
• Work with the Direct to Fan and Communities Manager, Audience Managers, and marketing teams to ensure key merch items/bundles and marketing/promo packages are gifted to relevant creators and third-party pages.
• Work closely with the UK-based international team and the Global Marketing team to make sure key territories are taken into account when devising global creator strategies.
• Work with the US team to add value to the UK campaigns for our large roster of US artists including Cardi B, Lizzo, Bruno Mars, Jack Harlow and many more.

About you:

• You love music.
• You intricately know the world of social video, prolific creators, and current trends.
• You have experience in devising and executing creator campaigns in the Entertainment space, preferably with Music Industry experience.
• You are skilled in ideating creative briefs for short-form creator content, based on goals bespoke to each artist and each campaign.
• You have an in-depth understanding of the wider ecosystem of entertainment consumption and how creator marketing can move the needle in music campaigns.
• You are experienced in monitoring, reporting, and re-evaluating campaigns with agility for the best possible outcome.
• You are proactive, curious, and meticulous when it comes to seeking out trends and opportunities.
• You are an effective communicator, capable of building relationships with creators across all genres and areas of interest.
• You have experience in briefing talent on content with creators and in communicating objectives and goals to all parties.
• You are a skilled negotiator, able to extract the best value for the label when briefing creator campaigns.
• You thrive on the potential to create moments of virality.

Wed love it if you also had:

• The ability to create content; youre good with a lens and have an eye for effective 9:16 content.
• Technical skills such as Premiere, Final Cut, Audio Manipulation Software, and CapCut.

About us:
As the home to 10K Projects, Asylum, Atlantic Music Group, East West, FFRR, Fueled by Ramen, Nonesuch, Parlophone, Rhino, Roadrunner, Sire, Warner Records, Warner Classics, and several other of the worlds premier recording labels, Warner Music Group champions emerging artists and global superstars alike. And our renowned publishing company, Warner Chappell Music, represents genre-spanning songwriters and producers through a catalog of more than one million copyrights worldwide. Warner Music Group is also home to ADA, which supports the independent community, as well as artist services division WMX. In addition, WMG counts film and television storytelling powerhouse Warner Music Entertainment among its many brands.
Together, we are Warner Music Group: Independent Minds. Major Sound.
Love this job and want to apply?
Click the Apply link at the top of the page, or apply directly with your LinkedIn. Applying with LinkedIn will import all of the information you put in your profile, but will still allow you to upload a resume and cover letter.
Dont be discouraged if you dont hear from us right away. Were taking our time to review all resumes, and to find the best people for WMG.
Thanks for your interest in working for WMG. We love it here, and think you will, too.
WMG is committed to inclusion and diversity in all aspects of our business. We are proud to be an equal opportunity workplace and will evaluate qualified applicants without regard to race, religion or belief, age, sex, sexual orientation, gender, gender identity or gender reassignment, marital or civil partnership status, disability, pregnancy, childbirth or any other characteristic protected by law.