Crm Marketing Officer

White City, ENG, GB, United Kingdom

Job Description

Job number

ACA00439




Faculties

Academic Services




Departments

Marketing, Outreach, Recruitment and Admissions




Salary or Salary range

41,005 - 45,616 per annum




Location/campus

White City Campus - Hybrid




Contract type work pattern

Full time - Open ended




Posting End Date

26 Oct 2025


About the role


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Are you ready to play a key role in delivering targeted, data-driven communications that inspire and engage the next generation of students at one of the world's top universities?



We're looking for a CRM Marketing Officer to join our Marketing, Outreach, Recruitment and Admissions (MORA) Division.



This role offers an exciting opportunity to support the design, delivery, and enhancement of CRM systems, campaigns, and communications for student recruitment and marketing purposes. Working closely with the Senior CRM Officer, you will help manage our communications and campaigns for enquirers, applicants, and their key influencers, and contribute to the enhancement of our key CRM systems and processes.


What you would be doing


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In this role, you will support the delivery of our marketing campaigns and communications, helping to attract and convert prospective students through multi-channel activity. You'll work closely with the Senior CRM Officer and wider team to implement communications plans and ensure these are effective, timely, and insight-driven, and contribute to the enhancement of our key CRM processes and systems


You will make effective use of CRM systems to deliver targeted, timely, relevant and engaging information to our enquirers and applicants. You will develop and implement communications to engage and build relationships with enquirers, applicants and younger students interested in higher education. You will support the colleagues in student recruitment and marketing to maximise the collection of enquiries at internal and external events and via the web. You will manage transfers of data into the student Recruitment CRM from other sources, and ensure data is managed according to relevant data protection and electronic marketing policies and legislation. You will work closely with the Senior CRM Officer and Marketing Campaigns Manager to develop suggested solutions for process and communications improvements based on data analysis.

What we are looking for


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Experience working with CRM systems and digital platforms

such as Microsoft Dynamics and Gecko, and working with HTML code.

Proven ability

to execute, manage and evaluate email campaigns and communications effectively.

Excellent organisational skills

and the ability to manage multiple tasks simultaneously.

Strong accuracy and attention to detail

in all aspects of work - especially when working with large datasets and producing communications templates.

Ability to work independently

and collaboratively as part of a team.

IT literacy

including packages such as Microsoft Excel, Word and Power BI.

What we can offer you


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The chance to be part of a dynamic and supportive marketing team, working on impactful campaigns that shape student recruitment. The opportunity to continue your career at a world-leading institution and be part of our mission to use science for humanity. Benefit from a sector-leading salary and remuneration package (including 41 days' annual leave and generous pension schemes). Access to a range of workplace benefits including a flexible working policy from day one, generous family leave packages, on-site leisure facilities and cycle-to-work scheme. Interest-free season ticket loan schemes for travel. Be part of a diverse, inclusive and collaborative work culture with various staff networks and resources to support your personal and professional wellbeing.

Further information


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If you require any further details about the role, please contact: Ryan Abbt - r.abbt@imperial.ac.uk


Available documents


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Attached documents are available under links. Clicking a document link will initialize its download.

Please note that job descriptions are not exhaustive, and you may be asked to take on additional duties that align with the key responsibilities mentioned above.

We reserve the right to close the advert prior to the closing date stated should we receive a high volume of applications. It is therefore advisable that you submit your application as early as possible to avoid disappointment.



If you encounter any technical issues while applying online, please don't hesitate to email us at support.jobs@imperial.ac.uk. We're here to help.


About Imperial





Welcome to Imperial, a global top ten university where scientific imagination leads to world-changing impact.



Join us and be part of something bigger. From global health to climate change, AI to business leadership, here at Imperial we navigate some of the world's toughest challenges. Whatever your role, your contribution will have a lasting impact.



As a member of our vibrant community of 22,000 students and 8,000 staff, you'll collaborate with passionate minds across nine London campuses and a global network.



This is your chance to help shape the future. We hope you'll join us at Imperial College London.


Our Culture





We work towards equality of opportunity, to eliminating discrimination, and to creating an inclusive working environment for all. We encourage applications from all backgrounds, communities and industries, and are committed to employing a team that has diverse skills, experiences and abilities. You can read more about our commitment on our webpages.



Our values are at the root of everything we do and everyone in our community is expected to demonstrate respect, collaboration, excellence, integrity, and innovation.

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Job Detail

  • Job Id
    JD3943848
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Full Time
  • Job Location
    White City, ENG, GB, United Kingdom
  • Education
    Not mentioned