Job Description

Job Role: Customer Data Platform ManagerLocation: London/Manchester/Edinburgh/Newcastle/Birmingham
Career Level: Manager xe2x80x93 ML7We Are:Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at:The Data & AI team:
The Data and AI revolution is changing everything. Itxe2x80x99s everywhere xe2x80x93 transforming how we work and play. Join Accenture and help transform leading organisations and communities around the world. Accenture Data and AI is driving these exciting changes and bringing them to life across 40 industries in more than 120 countries. The sheer scale of our capabilities and client engagements and the way we collaborate with the ecosystem, operate and deliver value provides an unparalleled opportunity to grow and advance.Accenturexe2x80x99s Data and AI practice covers the range of Data and AI skills, from Strategy, Data Science, Data Architecture, AI Engineering and Visual Insights. When combined with Accenturexe2x80x99s broader Strategy and Consulting practice, we are able to bring together the unique ability to drive end to end business change through the application of Data and AI.You'll learn, grow and advance in an innovative culture that thrives on shared success, diverse ways of thinking and enables boundaryless opportunities that can drive your career in new and exciting ways.If youxe2x80x99re looking for a challenging career working in a vibrant environment with access to training and a global network of experts, this could be the role for you. As part of our global team, you'll be working with cutting-edge technologies and will have the opportunity to develop a wide range of new skills on the job.As a Customer Data Platform Manager, you will:Have an extensive background in customer data platforms for large organisations and will be comfortable integrating multiple complex data sets, so clients better understand their customers and how to activate them for marketing use cases.During client projects you will lead cross functional teams to promote a customer-centric vision, often providing pivotal guidance for data driven decision-making, data integration and enhancing customer experience strategies for our clients.Key Responsibilities:Oversee the implementation and ongoing management of the customer data platforms from various vendors.Rapidly diagnose and understand the complexities of existing technologies, including CRM, analytics tools, marketing platforms and data warehouses.Advise and ensure the appropriate integration strategies for clients based on their legacy technology stack.Maintain system health, troubleshoot issues, and implement updates as needed.Facilitate the collection, integration, and unification of customer data from multiple sources.Ensure data accuracy, completeness, and compliance with data governance policies and regulations (e.g., GDPR, CCPA).Collaborate with IT and data teams to resolve data discrepancies and maintain data hygiene.Develop and manage customer segmentation models and predictive analytics to inform marketing and sales strategies.Partner with analytics teams to leverage advanced analytics capabilities.Work closely with marketing teams to create personalized, data-driven campaigns.Enable real-time customer journey orchestration/personalisation through the CDP.Monitor and optimize the effectiveness of customer engagement strategies.Collaboration and Communication:Act as the primary liaison between stakeholders to align the CDP's capabilities with business goals on the clientxe2x80x99s behalfProactively identify and mitigate risks related to customer data management.We are looking for experience in the following skills:Strong proficiency with customer data platforms (e.g., Segment, Treasure Data, Tealium, Salesforce CDP, Adobe Experience Platform).Certification in CDP technologies or related tools.Knowledge of machine learning and predictive modelling.Appreciation of marketing automation platforms (e.g., HubSpot, Marketo).Advanced understanding of matrixed organisations and comfortable in managing cross functional teamsStrong understanding of data integration processes, APIs, and database management.Experience with analytics tools (e.g., Google Analytics, Tableau, Power BI) and CRM systems.Familiarity with data privacy regulations (e.g., GDPR, CCPA) and best practices in data governance.Excellent problem-solving, communication, and project management skills.Whatxe2x80x99s in it for you:Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.Family-friendly and flexible work policies.Attractive pension plan with financial wellbeing support and resources.Private healthcare insurance plan and Mental Wellbeing support.Employee Assistance Programme, Career Development and Counselling.A range of generous Parental Leave offerings.Flexibility and mobility are required to deliver this role as there will be requirements to spend time onsite with our clients and partners to enable delivery of the outstanding services we are known for.Please note that with all our roles, you should expect some in-person time for collaboration, learning and building rapport with clients, peers, leaders and communities. As an employer, we will be as flexible as possible to support your specific work/life needs.Accenture is an equal opportunities employer and encourages applications from all sections of society and does not discriminate on grounds of race, religion or belief, ethnic or national origin, disability, age citizenship, marital, domestic or civil partnership status, sexual orientation or gender identity.#LI-EUAbout Accenture We work with one shared purpose: to deliver on the promise of technology and human ingenuity. Every day, more than 775,000 of us help our stakeholders continuously reinvent. Together, we drive positive change and deliver value to our clients, partners, shareholders, communities, and each other.We believe that delivering value requires innovation, and innovation thrives in an inclusive and diverse environment. We actively foster a workplace free from bias, where everyone feels a sense of belonging and is respected and empowered to do their best work.At Accenture, we see well-being holistically, supporting our peoplexe2x80x99s physical, mental, and financial health. We also provide opportunities to keep skills relevant through certifications, learning, and diverse work experiences. Wexe2x80x99re proud to be consistently recognized as one of the Worldxe2x80x99s Best Workplacesxe2x84xa2.Join Accenture to work at the heart of change.Visit us atEqual Employment Opportunity StatementAll employment decisions shall be made without regard to age, race, creed, colour, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

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