Job Description

Join Nationwide's member-owned building society where your database marketing expertise will directly impact millions of customers through fairer, more rewarding financial services.

Our Design & Delivery team is pivotal to the success of our member one-to-one communications working closely with our Planning, Creative and Performance teams. We are recruiting for a Database Marketing Manager to help us make the most of our different channels; email, mail, internet banking prompts and SMS, to support the society's strategy and allow us to deliver against KPIs.


Reporting into the Senior Manager you will lead campaign design for data targeting, building the data selections and checking it all before executing the campaigns.


This is an interesting and varied role in a busy team and you'll get involved in campaigns which drive value in our marketing activities and help us deliver key messages to our customers.


We are happy to consider flexible working approaches to help you perform at your best.


At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.


For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our Swindon or London office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.


If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

What you'll be doing

You will work alongside existing Design & Delivery Marketing Managers and the team, owning the operation of a defined set of communications. You'll work closely with other teams to ensure the Design & Delivery team can achieve planned activities and we have the capabilities - data, technology, skills - to improve our offering.


Ensuring our communications are compliant, and our processes are robust is critical so you will have a keen eye for detail, a good understanding of data and experience with data selection tools.

About you

We're looking for someone with the following skills, experience, and knowledge:


Breadth of experience in a database marketing role: outbound and inbound channels, lead nurturing and marketing automation. You will have exposure to marketing technology such as PEGA Customer Hub, Adobe Campaign or Unica. Proven experience of database marketing operations, from campaign briefing, execution through to reporting ensuring that processes are effective, and we can evidence they are adhered to. Excellent understanding of database marketing concepts, metrics, and benchmarks as well as an understanding of how prospects, members, segmentation, and channel tactics integrate into broader acquisition strategies. Proven experience of data manipulation and transformation of large volume databases using SQL or SAS. You'll be an expert user of Excel. Highly data driven and technically fluent. Experience of driving improvements to data and systems. You will have worked on complex data change or systems projects as a workstream lead and Subject Matter Expert. Excellent working knowledge of Data Protection Legislation e.g., UK GDPR and PECR and how it is applied for marketing communications. A high level of numeracy and critical thinking: you can quickly impact assess data requirements and work with stakeholders to find effective solutions. Able to pay attention to the detail alongside the bigger picture. Excellent team management skills. You can motivate a small high-performing team and work at pace to manage competing requests and priorities. Experience of working with multiple stakeholders including external third parties. Excellent communication skills and able to build effective working relationships and make connections to drive marketing outcomes.
Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

Feel what customers feel

- We step into our customers' shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind

Say it straight

- We are brave in speaking out and saying what we think - we're honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand

Push for better

- We don't settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development

Get it done

- We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes
You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Benefits

There are all sorts of employee benefits available at Nationwide, including:


A personal pension - if you put in 7% of your salary, we'll top up by a further 16% Up to 2 days of paid volunteering a year Life assurance worth 8x your salary A great selection of additional benefits through our salary sacrifice scheme Wellhub - Access to a range of free and paid options for health and wellness Access to an annual performance related bonus Access to training to help you develop and progress your career 25 days holiday, pro rata

Banking - but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.


As a mutual, we're owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don't see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.


If you're inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you're one of us.


At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.


We are Purpose-driven. Uncompromisingly Customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the 'Apply Now' button. You'll need to attach your up-to-date CV and answer a few quick questions for us.


We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.


Please note that should you be successful in securing this role the job title on our internal systems will be Marketing & Corporate Affairs Manager.


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Benefits:


Company pension Flexitime Health & wellbeing programme Life insurance Paid volunteer time Work from home
Work Location: In person