We're a FTSE 250 Financial Services company who specialise in retirement solutions and right now, our world is moving pretty quickly. With the defined benefit buy in / buy out space growing each year, Just continues to annually grow its business by over 4bn of assets.
We are a purpose driven company with compelling and credible goals. Quite simply, we help people achieve a better later life. We achieve this by providing competitive and innovative products, services, financial advice and guidance to help our customers achieve security, certainty and provide them with peace of mind in retirement.
That's who we are. We're a company on a mission: to become a beacon for the entire retirement industry. Because we believe everyone deserves a fair, secure, and fulfilling retirement.
Purpose
Having a skilled copywriter can significantly enhances the quality and effectiveness of our customer and trustee communications, including the DB letter suite, Web and Portal pages and marketing efforts.
The role requires the copywriter to review and refresh the current letter suite used by our Third-Party Administrators and create compelling and persuasive content that captures the audience's attention and drives engagement in line with the documents aims.
are customer friendly whilst adhering to legal and regulatory requirements.
adhere to the Just Brand Guidelines, and are consistent and aligned with our tone of voice.
use plain English to convey clear and concise messages, and ensure key literature is crystal marked by the Plain English Campaign.
are uploaded and managed through on our internal document management system (ARC).
Job Role Accountabilities
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Writing:
Craft written content that is easy to understand and appealing to the reader
Be 'customer curious'
: Strive to understand the DB customer. The insight will enable us to tailor our communications to better meet their needs and expectations
Understand vulnerability characteristics:
Recognize and appreciate the nature and scale of vulnerabilities that may affect DB customers
Consider accessibility needs:
Always think about and address accessibility requirements to ensure that our communications are inclusive and accessible to all customers
Consult with stakeholders:
Engage with various stakeholders to gather insights and feedback. This collaboration helps ensure that our communications are comprehensive and well-informed
Align letters and forms with processes:
Ensure that all letters and forms are consistent with documented processes, maintaining accuracy and reliability in our communication
Convey the correct technical message:
Make sure that documents clearly and accurately convey the intended technical information, avoiding misunderstandings and ensuring clarity
Follow regulatory and legal guidance:
Adhere to all relevant regulatory and legal guidelines in our documents to ensure compliance that protect both our customers and our organisation
Use appropriate salutations
: Ensure that each letter starts with the correct salutation and ends appropriately, reflecting professionalism and respect for the recipient
Editing:
Proofreading and editing documents to ensure accuracy and quality
Examples of Key Activities
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Understand the business activity that drives the need for the communication
Looking at it both from a Just perspective and from a customer perspective
Conduct customer testing to validate/optimise the approach
Identify exactly which communications are required, including creating new documents and archiving unnecessary documents
Work through the feedback from Verve, received on various documents
Work with the Plain English Campaign to achieve Platinum status
Upload and progress the documents all the way through the Arc workflow - liaising with the stakeholders to help explain/expedite to approval
Look ahead to future digital capabilities and ensure that the content is held in such a way as to be as easy to integrate in new systems
Why Just?
We are committed to building a more sustainable business and have publicly committed to reduce our scope 3 emissions to Net Zero by 2050 and our scope 1 and 2 emissions to Net Zero by 2025. We've made good progress so far and encourage our people to make small and meaningful changes in their everyday lives, so that we can protect our planet for future generations.
Diversity, Equity and inclusion (DE&I) is a key priority for Just as part of our overall strategy and ensuring all of our people feel proud to work at Just. We have joined a number of initiatives including the Race at Work Charter, designed to improve outcomes for employees from underrepresented backgrounds. We also run a Reciprocal Mentoring scheme for employees from a BAME background, those with a disability and those who identify as LGBTQ+. There are multiple employee network groups, which champion issues including race, gender, social mobility and neurodiversity.
What's clear about working at Just is that we care. We care about our customers, our purpose, our environment, inclusivity, wellbeing and most importantly - each other.
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