Job Description

Posted 29 July 2025
LocationLoughborough
Job type Permanent
Discipline Marketing
ReferenceJ15533
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Job description

Demand Gen Marketing Manager - Hospitality (Ordering Suite) We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you? We offer a blended approach to office working, encouraging you to collaborate and connect in one of our thriving offices. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career. On top of a competitive salary, our standard 25 days holiday (which goes up the longer you're with us), and a matched pension scheme, you'll also be able to choose from a range of benefits to suit you. We're an organisation that likes to give back, so you'll also have one charity day allocated to support a cause that matters to you. About you: As Demand Generation Manager for our Ordering Suite, you'll develop marketing strategy for our comprehensive ordering solutions - combining EPOS and QikServe technologies to deliver mobile ordering, order-at-table, till systems, kiosks, and kitchen displays. This role is critical to driving pipeline and OI targets for our Evo launch, creating new business opportunities either net new to Access or through cross-selling within our software portfolio. You'll report to the Marketing Director in Front of House, working closely with marketing, propositions, and operations teams Day-to-day, you will: o Develop multi-channel demand generation strategies for Evo launch objectives and Ordering Suite revenue targets, designing and managing campaigns that drive new business and cross-selling opportunities throughout the customer lifecycle o Oversee digital channels and content creation including advertising, email, SEO, webinars, events, and social media whilst briefing content teams to create product materials that showcase ordering solution capabilities o Utilise marketing automation and analytics tools such as Marketo, Salesforce, and Google Analytics to measure and optimise campaign performance across all channels o Enable sales teams with resources and tools to generate pipeline and close ordering solution deals, collaborating with GTM/Business Readiness and Propositions teams to support revenue objectives Your skills and experiences might also include: o Proven B2B demand generation experience in software/technology with demonstrable digital campaign success, working collaboratively with Sales and proposition teams o Strong customer journey and conversion expertise with a data-driven approach using marketing automation tools such as Marketo, Salesforce, and Google Analytics o Multi-channel programme delivery experience across earned (SEO/SEM, email), paid (PPC, social), and owned channels with eagerness to develop knowledge in AI search, LLMs, and GEO o Results-driven mindset with launch experience and hunger for impact in fast-paced scenarios, with hospitality market knowledge beneficial but not essential What are we all about? The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace. At Access, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us! We wholeheartedly believe in equality for all and the transformative power of diversity. Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together.