Job Description

We're looking for a talented Digital Acquisition Lead for Allianz Trade UK & Ireland.
Reporting to the Northern Europe Head of Digital Marketing, you'll be responsible for delivering high-impact digital acquisition strategies that generate quality marketing-qualified leads across all our lines of business, including trade credit insurance, surety, and business fraud insurance.
Your expertise in digital performance marketing will drive inbound pipeline growth, optimise lead quality and volume, and contribute to core commercial KPIs across marketing and sales. You'll play a hands-on role in campaign planning and execution, using or Adobe martech and other performance tools to drive measurable results.
Collaboration is central to this role. You'll work closely with colleagues across marketing automation, web, and content, manage an award-winning digital marketing agency as well as manage a six-figure demand generation budget.
You'll ensure strong tracking and ROI measurement via CRM, dashboards, and channel attribution models - constantly refining tactics for maximum impact.
Key areas of responsibility
Strategic planning & activation

• Digital Acquisition - Take ownership of the digital acquisition strategy for the UK & Ireland, with responsibility for implementing, refining, and evolving the approach to drive premium growth from both new customer acquisition and cross-selling to existing customers. Go-to-market - Plan and deliver external go-to-market campaigns for new products, focused on digital activation.
• Segmentation & messaging - Define high-value B2B segments and shape messaging with content colleagues that aligns to buyer needs by industry, size, and profile.

Channel management & campaign execution

• Digital channel activation - Deliver and optimise multi-channel campaigns across paid search, SEO, paid social, email, and web to drive lead generation and conversion.
• Agency management - Partner with our agency to execute high-performing paid media campaigns, optimising to key acquisition KPIs.
• Account-Based Marketing (ABM) - Lead targeted ABM initiatives to engage medium-sized and corporate accounts in collaboration with sales.

Collaboration & sales alignment

• Cross-functional alignment - Lead the digital acquisition plan in close coordination with product, brand, content, social, marketing automation, and web colleagues.
• Sales Collaboration - Align campaigns with sales objectives to support pipeline growth, upsell opportunities, and lead follow-up.
• Regional best practice sharing - Exchange insights with Northern Europe teams to strengthen regional acquisition performance.

Performance measurement, optimisation & budget ownership

• Analytics & reporting - Own digital marketing performance dashboards, track attribution across all channels, and use insights to refine strategy and boost ROI.
• Budget management - Manage a six-figure digital acquisition budget, using performance data to optimise spend allocation, guide testing, and maximise cost efficiency

We are seeking candidates who are naturally curious and have a keen interest in technology and innovation. As we navigate the future, we value individuals who are eager to stay updated with the latest digital trends and advancements. The ideal candidate should demonstrate a proactive approach to learning and adapting to new tools and technologies, especially Artificial Intelligence (AI) powered tools, showcasing a forward-thinking mindset that aligns with our vision for growth and progress.
#United Kingdom #NEUR #London #LI-AB1 #LI-HYBRI
Allianz Group is one of the most trusted insurance and asset management companies in the world. Caring for our employees, their ambitions, dreams and challenges, is what makes us a unique employer. Together we can build an environment where everyone feels empowered and has the confidence to explore, to grow and to shape a better future for our customers and the world around us. Join us. Let's care for tomorrow.
We at Allianz believe in a diverse and inclusive workforce and are proud to be an equal opportunity employer. We encourage you to bring your whole self to work, no matter where you are from, what you look like, who you love or what you believe in.
Allianz Trade is the trademark used to designate a range of services provided by Euler Hermes. We are the global leader in trade credit insurance and a recognized specialist in the areas of surety, collections, structured trade credit and political risk. Headquartered in Paris, we are present in more than 50 countries with 5,500 employees. In 2021, our global business transactions represented 931 billion Euro in exposure.