Job Description

Finlayson Media Communications Ltd (FMC) is an award winning, dental communications company that connects the dental community and industry through a myriad of powerful channels encompassing online, print, webinars, social media, exhibitions, and awards.

The role:

We're looking for a Digital Content Lead to own FMC's digital editorial strategy across Dentistry.co.uk (the market leader in the UK dental sector) and all digital channels. This is a hands-on editorial leadership role for someone who understands modern content ecosystems, emerging AI workflows, SEO, social distribution and creative multi-format production. You will write, edit, commission and publish authoritative B2B dentistry content while driving reach, relevance, reputation and revenues across web, social, email and emerging digital formats.

Responsibilities:

Lead editorial planning and multi-platform strategy across web, social, newsletters and emerging channels. Write and edit high-quality digital journalism, ensuring clarity, authority and accuracy. Manage and develop a 3-4 person content team and contributor network to deliver cohesive multi-channel output. Oversee content quality, tone, accuracy, and brand alignment. Use analytics (GA4, Search Console, CRM, social insights) to guide decisions and grow audiences. Implement modern SEO and intent-led content design. Commission and produce multi-format content (short-form video, social-first assets, explainers, interviews). Build structured AI/LLM workflows while protecting editorial integrity. Partner closely with commercial and marketing teams to support revenue (sponsored content, product launches, client campaigns) while maintaining editorial independence. Collaborate with the broader FMC team (events, compliance, commercial, product) to share audience insight. Work with social, video, design and events teams to deliver cohesive multi-channel output. Maintain consistent digital operations including content calendars, posting rhythms and process playbooks.

What we need from you:

Strong B2B editorial leadership experience (essential). Evidence of managing content across web, SEO and multiple social platforms. Experience of commissioning and editing in authoritative B2B sectors. Strong data/analytics literacy. Healthcare or dental desirable; B2B content essential. Proven ability to grow audience reach and engagement. Comfortable leading a team through organisational change and capability uplift.

Why work for FMC?

Management that cares about your career development and personal growth A chance to make a real impact on the business from day one Competitive salary A culture where success is rewarded and going above and beyond is recognised and valued Regular company social events A relaxed and friendly working environment 25 days holiday plus bank holidays Company pension scheme Extensive training and career development Free parking including access to car charging points Casual dress code Cycle to work scheme Health & wellbeing scheme Employee discounts scheme Health cash plan Discounted gym memberships Electric car scheme
We have an exceptional team of passionate professionals who thrive on innovating and developing our business and what we have to offer. We are a major force in the dental communications sector and FMC is a fast-growing company with whom you can grow and develop. We recognise individual strengths, encourage professional development, and reward success.

We invest in our people's careers, capabilities, wellbeing, and creating a culture of belonging. We achieve brilliant results for both our clients' businesses and our own. We champion individuality and diversity and attract and retain the best people.

At FMC we're always looking for new talent. If you believe that you have the aptitude, energy and spirit, and can match the exacting standards set by our team, then we'd be delighted to welcome you in.

Job Types: Full-time, Permanent

Pay: Up to 65,000.00 per year

Benefits:

Casual dress Company events Company pension Cycle to work scheme Flexitime Free parking Gym membership Health & wellbeing programme On-site parking
Application question(s):

Can you provide evidence of managing content across web, SEO and multiple social platforms?
Experience:

strong B2B editorial leadership: 5 years (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Radlett WD7 9AB