Job Description

Bridge the gap between data science and insight to shape how millions of shoppers experience LEGO online. In this parental cover role, you'll report on digital performance across 30+ markets--analysing shopper behaviour, segmentation, and journeys to uncover the why behind every click and purchase.


Using strong SQL skills and our in-house data lake, you'll build datasets, create actionable insights, and feed recommendations into marketing and trading strategies. Collaborating with global teams, you'll turn complex data into clear stories that drive smarter decisions. Perfect for someone passionate about digital retail and curious about what makes shoppers tick.


We're pleased to share that we offer a hybrid working week arrangement called Best of Both, requiring 3 days in the office location and 2 days from home.


No relocation assistance is offered for this position.


The closing date for all applications will be

Tuesday 28th October 2025

.

Core Responsibilities

Review and interpret LEGO.com performance - Combine metrics and analytical methods to tell the story behind shopper behaviour and site performance--identifying the main drivers of results and opportunities for improvement. Deliver shopper-focused insights - Analyse engagement and purchasing patterns across the LEGO assortment to provide actionable insights that build commercial and marketing strategies while deepening understanding of the digital shopper. Drive the shopper insights strategy - Use your own analytics expertise and collaborate with wider data and insight teams to evolve how we measure and understands the end-to-end shopper journey globally. Translate insights into action - Present clear, evidence-based recommendations that inspire action, partnering with marketing, trading, and category teams to optimise campaigns and performance--particularly around key retail moments like Black Friday and Cyber Monday. Enhance data quality and reporting practices - Identify gaps in current reporting, partner with Business Intelligence and data owners to strengthen governance and continuously improve how data and insights drive business decisions.

Do you have what it takes

Strong SQL skills - confident extracting and analysing large datasets from complex sources. Digital commerce expertise - understanding of online shopper behaviour and performance metrics. Analytical storytelling - able to turn data into clear, actionable insights that drive decisions. Collaborative approach - skilled at working across marketing, trading, and analytics teams. Curious problem-solver - eager to explore the why behind results and recommend improvements. Fluency in English both written and verbal.
#LI-MD1


Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What's in it for you?

Here is what you can expect:

Family Care Leave

- We offer enhanced paid leave options for those important times.

Insurances

- All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing

- We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount

- We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus

- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace

- When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.


Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.


The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.


The LEGO Group is fully committed to Children's Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.


Thank you for sharing our global commitment to Children's Rights.


Just imagine building your dream career.


Then make it real.

Join the LEGO team today.