Job Description

Digital Loyalty Lead - Barista Bar
Attractive Salary & Benefits
36.5 Hour week (Hybrid)
Newtownabbey
Who are we?
Barista Bar is the No1 Coffee to go brand in Northern Ireland and rapidly expanding brand across Great Britain. We have been delighting retail outlets and their customers with top-quality coffee and hot beverages since 2015, proudly selling a remarkable 13 million cups every single year. Our loyalty scheme sits at the heart of how we deliver our customer focused product.
Barista Bar is a brand owned by the Henderson Group and delivered by Henderson Foodservice. Our group encompasses Henderson Wholesale, Henderson Retail, Henderson Foodservice and Henderson Group Property. We employ over 5,500 staff and have been placed 5th in Ulster Business Top 100 Companies 2024.
We're a family-owned team that cares about our people and the community in which we live. Our leaders care about employees and our employees succeed together and celebrate the success of others. We are interested in your aspirations, interests and skills and we strive to support and inspire you to do well.
A look into the role
Henderson Food Service is the leading supplier to the food service industry in Ireland. We source and supply a range of thousands of products to customers including hotels, restaurants, and public sector organisations such as hospitals and offices.
Following another year of record growth, our team continue to exceed targets and deliver sales across N.I. and R.O.I last year. Our team will offer you a positive and supportive environment to enjoy success within our market leading brand.
We achieved Gold accreditation against the Investors in People standard framework in 2020 in recognition of people management excellence and our commitment to investment in people.
The Purpose of the role:
This role will lead the digital transformation of Barista Bar's loyalty programme, Northern Ireland's leading coffee brand.
You will drive the strategic use of customer segmentation to enhance loyalty and support the ongoing development of the Barista Bar digital ecosystem including the mobile app, brochure site, and e-commerce platform.
As a key advocate for digital growth, you'll position digital as the core channel for customer acquisition and retention across our established NI and GB markets, while supporting the brand's expansion across Great Britain and beyond.
Based within the E-commerce Team and working closely with the Barista Bar Team, you'll play an integral role in aligning digital initiatives with the wider marketing objectives.
Working as Digital Loyalty Lead - Barista Bar you will:

• Work with the Barista Bar Brand Manager and Product Manager to develop and deliver a digital loyalty strategy for Barista Bar.
• Grow the Barista Bar Rewards+ offering.
• Support the Product Manager with the expansion of the Barista Bar Loyalty mechanism into regions outside NI.
• Ensure the successful delivery day-to-day of Barista Bar loyalty app functions and digital engagement activity.
• Execute targeted online content to engage existing customer and new loyalty leads, (tailored by customer segment) using web, email marketing and social networking.
• Support the Product Manager to develop new business processes as required.
• Drive the use of customer insight and data driven segmentations online with the support of the Product Manager.
• Assist the Product Manager in identifying and defining future functionality requirements for the Barista Bar website
• Assist the Product Manager and development/support resource with UAT related to the Barista Bar Loyalty App and digital suite.
• Any other duties as required, including supporting the wider Marketing Department.

Skills for Success
Joining us as Digital Loyalty Lead - Barista Bar the minimum criteria you'll need is:

• GCSEs (or equivalent) including Maths and English
• Experience of managing a loyalty scheme.
• Experience of segmenting customer groups to deliver targeted campaigns and content based on data and insights.
• Experience of managing and delivering marketing campaigns online, including onsite and push channels (email, social etc)
• Experience of identifying gaps in existing user experience, online functionality or business processes to improve e-commerce returns.

The Attributes you'll need include:

• Exceptional attention to detail
• Strong process-oriented mindset
• Skilled in analysing, interpreting, and applying data and insights
• Solid technical understanding of e-commerce systems and workflows
• Good working knowledge of GDPR and data compliance
• Effective communicator across both technical and non-technical audiences
• High level of numeracy
• Excellent problem-solving abilities

It is Desirable if you have:

• Third level qualification, preferably in a marketing or business discipline OR a relevant professional certification for the post.
• Experience working with mobile apps.
• Experience using a CRM platform.
• Experience of managing customer support requests.
• Experience of managing 3rd party supplier relationships.
• Knowledge of the Takeaway Coffee industry.
• Knowledge of Foodservice industry.

Are we right for you?
As part of this role, it will be important that you feel aligned with the values that we live and work by.
Ambition - We always strive to be better. We seek new challenges and look for ways to do things better.
Customer First - We provide exceptional service. We put customers at the heart of everything and support our communities.
Teamwork - We succeed together. We help colleagues to succeed, and we share our knowledge and skills.
Integrity - We are fair, honest and ethical. We treat everyone with dignity and respect. We are inclusive and champion diversity.
The Reward
The impact you can make with Henderson Group goes far beyond your day to day. You will be part of a business supporting defibrillator installations and school sports days. In the last year Henderson group staff and retail stores raised over 1 million for charity partners.
You will have the balance necessary to enjoy your job and your life. We will help you to feel proud of what you do and achieve. And we will be here to celebrate your success.
Our business has been recognised externally for delivering excellence in employment. We value employee development and heavily invest in our people
Benefits include market competitive salary, contributory pension scheme, healthcare, life assurance, employee assistance programme, social club, Reward Gateway Employee Recognition & Discount Scheme throughout UK/Ireland, staff discount (grocery/fuel) at SPAR/EUROSPAR Henderson Group company-owned stores and many more.
This is a full-time position working 36.5 hours per week. Working hours will be 8:45am-4:45pm Monday to Thursday and 8:45am-3:45pm Friday. Hybrid and flexible working arrangement available.
If you'd like to speak with us before making your application, our Talent Acquisition Specialist - Joanne McClelland would be happy to have a confidential chat with you about the role on offer - email joanne.mcclelland@henderson-group.com to get in touch.
*Applicants should note that we reserve the right to apply the desirable criteria if required at shortlisting stage
Completed applications must be submitted online by midnight Sunday 22nd June 2025
We are an equal opportunities employer.

Henderson Group