Job Description

Digital Marketing Executive

Hours:

37.5 Hours

Duration:

Full-Time Permanent

West Midlands Safari Park are recruiting for a Digital Marketing Executive to join our Marketing team.

Are you a digital whizz who can make people click faster than a cheetah chasing lunch? Are you a creative digital marketer with an eye for detail and a technical flair? Then it's time to join our herd.

About Us



Here at West Midlands Safari Park, we're all about bringing people together to create unique experiences that exhilarate, educate and leave memories to last a lifetime From lions and lemurs to rhinos and rollercoasters, our guests come for the animals, the thrills and the wild memories and your job will be to make sure even more people discover it too.



Your Mission

Plan and deliver results-driven digital marketing campaigns that sell tickets, fill lodges, and grow our audience working alongside media-buying agencies. Keep our website up to date, user-friendly, and optimised to convert visitors into bookers. Create and deliver engaging email marketing campaigns, including audience segmentation, compelling copy, and creative content. Collaborate with third-party websites and ticket resellers to maximise visibility and sales opportunities. Use our owned channels and organic tools (social media, SEO, email, and content) to drive awareness, engagement, and conversions. Oversee updates and product listings within our online products and ticketing systems, ensuring accuracy and smooth user experiences. Analyse campaign performance and digital data, reporting insights and recommending improvements to enhance results. Work closely with the wider marketing team to ensure campaigns are aligned and consistent across all channels

What You Bring to the Pride

A relevant degree or equivalent qualification in a business or marketing subject. Experience of working in a busy digital marketing environment. A mix of creativity and analytical skills - you love a great idea but you also check the numbers. Strong writing and editing skills, with attention to detail and brand tone of voice. Confidence with tools like Google Analytics, Meta Ads Manager, Mailchimp or similar. A can-do attitude, an organised mind, and you work well within a great team. Bonus points if you love wildlife, conservation, and the great outdoors.

Perks of the Job

Work in a unique environment where your office neighbours are lions. Competitive salary and great staff benefits. A role where creativity, data and adventure come together - and you can proudly say "I work at a safari park."

Ready to Make Your Mark?

If you're ready to unleash your creativity, track down results like a hunting cheetah, and have a blast doing it, apply now. The adventure starts here.

Benefits

As well as benefiting from working in a unique and beautiful setting, you'll receive a range of additional perks to employment including:

WMSP Annual Pass which gives you and your family and friends free admission and theme park wristbands, and free entry to our sister site Drayton Manor Park. 35% Discount in our retail and catering outlets and off park special events 24 Hour access to an online doctor and access to online prescriptions Counselling access. Online retailer discount portal. Free onsite parking

What we are

West Midlands Safari Park is and award-winning visitor attraction, located in Worcestershire in the heart of England. It is home to some of the world's most beautiful and critically endangered species, with four-mile safari drive-through, walk through Discovery Trail, African Village and Lemur Woods, as well beautiful walking trails, allowing guests to experience up close encounters with hundreds of exotic animals. Guests can also choose from a wide range of catering and retail outlets, as well as enjoying a large amusement area with over 25 rides and attractions providing the ideal venue for family days out.

In 2021, the park introduced Safari Lodges - luxury accommodation allowing guests to stay overnight for the first time. Guests can wake up to incredible sights of elephants, giraffe, rhino and red panda, or sleep just a 'whisker' away from lions, tigers and cheetahs.

In addition, the park is home to three incredible venues -Spring Grove House, Tree Tops Pavillion and Cellarz which play host to weddings, corporate events and social celebrations.

What we do

Our mission is to bring people together to create a unique wildlife experience that exhilarate, educate and leave memories to last a life time.

Our 200-acre site allows us to do just that, whether you're a day guest, wedding guest or overnight guest! We create experiences unlike no other, attracting visitors from across the Midlands and beyond.

Our brand and our team members live by our core values. We're passionate and work with a sense of togetherness, always striving to be progressive, with preservation at the heart of everything we do, all while creating unforgettable experiences.

Through these principles we aspire to achieve our vision:

to be the number one UK Wildlife attraction through the creation of immersive animal habitats and unique visitor experience.

Application closing date:

28.10.2025