Digital Marketing Executive

Birmingham, ENG, GB, United Kingdom

Job Description

About The Role





At Word360, we're on a mission to break down language barriers and improve access to essential public services. As a fast-growing leader in language services and interpreting technology, we help organisations communicate clearly, inclusively, and efficiently.



We're now looking for a proactive and creative Digital Marketing Executive to help elevate our digital presence, optimise our online platforms, and support continued growth across both Word360 and the Wordskii product ecosystem. If you thrive in a fast-paced environment, love turning insights into action, and want your work to have real social impact, we'd love you on our team.



Main Purpose of Job



The Digital Marketing Executive will play a key role in delivering our multi-channel marketing strategy, managing digital content, optimising campaigns, and supporting lead generation through our digital ecosystem. You'll take ownership of the website, social channels, SEO activity, HubSpot CRM workflows, and support campaign execution from planning through to reporting.



This is an exciting role for someone looking to broaden their digital skillset in a purpose-driven, tech-enabled organisation.



Responsibilities and Duties



Website & HubSpot Management Maintain and update the Word360 and Wordskii websites using the HubSpot CMS Upload and optimise landing pages, blogs, resources, and case studies Improve user experience, navigation, and conversion pathways Work with the Marketing Manager to develop wesbite strategy Ensure content accuracy, brand alignment, and accessibility across all pages CRM & Marketing Automation (HubSpot) Help manage and optimise the HubSpot CRM, including lists, workflows, and lead management processes Create automated nurturing journeys for NHS, public sector, and commercial audiences Support segmentation and data hygiene to maintain a clean and efficient CRM Produce regular CRM insights and campaign performance reports Social Media Management Plan, schedule, and publish content across LinkedIn, X, Facebook, and Instagram Develop engaging content themes including linguist stories, award wins, case studies, product updates, and industry insights Monitor engagement, respond to comments, and identify opportunities to grow community reach Support social campaigns tied to recruitment, brand building, events, and product launches Content Creation Write high-quality, SEO-driven content including blogs, email campaigns, landing pages, and video scripts Support the creation of visual assets Contribute creative ideas for new content formats and campaigns SEO & Analytics Conduct keyword research and optimise web pages for search visibility Monitor website traffic, rankings, and SEO performance using tools like HubSpot and Google Analytics Suggest and implement ongoing improvements to increase organic traffic and conversions Build monthly performance reports with actionable insights Campaign Support Assist in planning and executing campaigns for product launches, recruitment drives, NHS communications, webinars, and events Coordinate campaign assets, tracking links, and performance measurement Support email marketing activity and nurture sequences General Marketing Support Help manage digital touchpoints tied to the Wordskii platform Assist with events, award submissions, and presentations as required Stay up to date with digital marketing trends, technologies, and best practices

Skills and Attributes Required



What we're looking for:



1-3 years' experience in a digital marketing role or similar Minimum 2 years' experience with HubSpot Marketing and Sales Hub Excellent writing and editing skills with a good eye for detail Experience managing social media channels for a brand Understanding of SEO principles and analytics tools Ability to manage multiple projects and meet deadlines Creative, proactive mindset with a willingness to learn and adapt Basic design skills (Canva or similar) Desirable



Experience in B2B marketing, especially within healthcare, tech, or services Knowledge of paid advertising (PPC, paid social) Experience optimising user journeys and conversion funnels

Benefits


Holiday Allowance: 24 days of holiday per year, plus bank holidays, and an additional day off for your birthday. Loyalty Reward: Earn an extra paid holiday for every two years of service, up to a maximum of 29 days. Comprehensive Training: Enjoy a structured onboarding process, full training, and ongoing development opportunities, including annual group training to help you excel. Employee Recognition: Celebrate achievements with our employee awards and development programs. Health and Wellness: Benefit from health insurance, free gym memberships, free cinema tickets, and more. Career Growth: Your efforts drive your success. With our ambitious growth plans, you'll continually expand your expertise and opportunities. Cycle to Work Scheme: Join the cycling revolution with our support. Pension Scheme: Secure your future with our workplace pension plan. Paid Sick Leave: Rest assured with paid time off during illness. Social Events: Engage with colleagues and innovate through business-wide social events.

Diversity, Inclusion and Wellbeing


Diversity, inclusion and wellbeing is an important part of

Word360

's culture and values. We recruit talented people from a diverse range of backgrounds and cultures, providing equal opportunities for all to join our team regardless of age, sex, race, sexual orientation, disability, or culture. We create an exciting and rewarding place to work that aims to fulfil everyone's potential and together to achieve personal and business goals. We offer flexible working patterns to help our staff achieve a good work/ life balance and we encourage candidates seeking flexibility in their next role to apply for any of our vacancies.

About Us



Word360

is the largest Interpreting and Translation company in the United Kingdom and we are lucky to be working alongside some brilliant clients across nationwide.

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Job Detail

  • Job Id
    JD4299065
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Full Time
  • Job Location
    Birmingham, ENG, GB, United Kingdom
  • Education
    Not mentioned