Job Description

IMMEDIATE START

Job Summary

To support the Marketing Manager in delivering a successful Digital Marketing Strategy, by carrying out a range of activities that will establish, maintain and continually enhance the Group's online presence.

Responsibilities and Duties

Liaise with the Marketing Manager to update the Group website as and when is required, with a main focus around the beginning of each quarter where New car, Used car, Aftersales, Motability and Business offers need updating; Continually review and enhance the content on the Group website to ensure it is optimised for mobile, tablet; improve and develop SEO delivery; Liaise with the Group's Digital Agency to ensure a timely recovery for any problems identified on the Group website; Suggest and implement improvements for Group's website; Regularly audit the Dealership website to identify and action any required updates; To update the Group Blog with relevant news stories from around the Group and manufacturers; Design marketing materials as and when required; Manage Group's PPC campaigns on various channels; Liaise with the Marketing Manager and Sales Managers to source and schedule content for the Groups social media accounts; Actively seek out relevant and interesting content from sources such as manufacturer websites, manufacturer marketing portals, and industry news sites, as well as from our Dealerships; Monitor and respond to all social and Google Business Pages interactions; Continuously seek to identify key trends, hashtags and industry authorities with the aim to utilise opportunities to increase engagement; Monitor and report an all paid social media activity; Segment databases; Assist with Group's eCRM projects.

General Marketing

Liaise with the Dealerships to update and publish demonstrator stock lists; Updating CRM database and reporting on sales activity; Lead management; Oversee the telephone recordings in place across the Group; Provide reporting on various marketing activity; Maintain the Financial Conduct Authority register on all finance advertising; Contribute ideas to support wider marketing campaigns; Provide support when required for Sales and Marketing events;

Hours & Holidays:

8:30am to 17:30pm - Monday to Friday. 1 hour lunch 22 + 8 days annual holidays

Desirable skills

Previous experience with blogging Google AdWords accreditation Basic Photoshop skills Microsoft Office (Excel) Previous Sales Experience Previous Marketing/ Social Media Experience

Benefits

Pension scheme
Job Type: Full-time

Job Types: Full-time, Permanent

Pay: 28,000.00-30,000.00 per year

Work Location: In person