Job Description

Location

Hedge End

Region

Hampshire

Category

Marketing - Southampton (SMK)


(Marketing)

Vacancy Type

Permanent/Full Time

Salary

26,000 - 27,000

Job Summary

Digital Marketing Executive

Role & Purpose

The role of Digital Marketing Executive will be responsible for driving Snows' online presence, brand awareness, and customer engagement through digital channels for a subset of our brands.

At Snows...

Snows Group is an AM Top 50 automotive retailer covering 21 brands at 55 franchises. Based in the south and south-west of England the business differentiates itself from its competitors by delivering outstanding customer service for its customers and manufacturer partners. The customer experience is at the heart of our business and we ensure that this level of service is applied to both our internal and external customers.

Responsibilities

Digital

Maintain and update the group website, ensuring that it reflects accurate information including offers and promotions. Collaborate with Group Digital Agency to enhance user experience and drive conversions. Implement effective SEO strategies to improve the dealership's organic search visibility and ranking. Conduct keyword research, monitor keyword performance, and make data-driven recommendations for content optimisation. Plan, execute, and optimise digital marketing campaigns across various platforms such as social media, search engines, email marketing, and display advertising. Develop engaging and creative content, including text, images, tailored to group offerings. Where applicable, audit and update OEM Dealer Sites with up-to-date team member photos, opening hours, correct telephone numbers and offers. Utilise tools such as, GA4, social media insights, SEMRush, Microsoft Clarity and CRM systems to track key performance indicators (KPIs) and generate regular reports. Interpret data, identify trends, and recommend actions to improve overall website health and usability.

Social Media

Monitor social media trends, Monitor and respond to all social and Google My Business interactions e.g., reviews/questions and notify the Dealership where applicable. Execute and monitor paid advertising campaigns, including Google Ads, Facebook Ads, and other relevant platforms, to drive targeted traffic and leads. Analyse campaign performance, adjust budgets, and optimise ad placements to maximise ROI. Download and distribute any leads received from the aforementioned paid campaigns, ensuring GDPR guidelines are followed.

General Marketing

Work closely with the wider Marketing Team to contribute ideas to support wider marketing campaigns. Provide support when required for Sales and Marketing events. Adhere to and work within GDPR at all times and comply with all Snows policies and procedures Artwork creation for both online and offline marketing requirements Any tasks that are reasonable and required for business needs

Skills & Competencies

Able to plan, organise self and meet agreed work deadlines. Understanding of SEO best practices and experience with content optimisation Able to assimilate information quickly and provide considered responses. Strong work ethic and adaptable to change. Attention to detail and maintains good, accurate quality of work. Ability to work to tight deadlines to achieve the business needs. Able to react positively to organisational and market changes.

Essential & Desirable Skills & Qualifications

Essential:

Fluent written and spoken English PC, Microsoft, web literate Full, clean driving licence Previous digital marketing experience Website management and SEO improvements

Desirable:

Proven track record of individual excellence Experience using tools such as SEMRush, GA4, Microsoft Clarity, Photoshop

Further details:

Monday - Friday 8.30-5.30


Salary 26-27k (dependant on experience)


Hedge End based (local free parking nearby)

Our recruitment process:

We will review your application and a member of our team may contact you to discuss your application further. Thereafter, we may choose to invite you to a formal interview. Finally, we may arrange an assessment day at our offices. We will call you shortly after the interview or assessment day to let you know whether you have been successful or not.


If you haven't been successful for one role don't let that put you off applying for another! You may be better suited to a different role, team, or department.


We look forward to receiving your application and speaking with you about this exciting opportunity in more detail soon.


Please be aware this advert will remain open until the vacancy has been filled. Interviews will take place throughout this period; therefore, we encourage you to apply early to avoid disappointment.


Due to the volume of applications, only shortlisted applicants will be contacted. If you do not hear back from us within 2 weeks of applying, please assume you have not been successful on this occasion.

Important Consent Note By clicking the "Submit Application" button, you are expressly giving your consent for us to retain and share your CV within the Snows Group. This is for the purpose of highlighting your details to other roles within the Group which may be suitable for you. As a result, you are giving your consent to receive verbal and email contact from Snows for the purposes of discussing our available roles with you. Snows will not use your details for any other purpose or share your details with any third parties outside of the Group. If you do not give your explicit consent for the reasons stated above, please do not click the "Submit Application" button.


Thank you for applying to Snows.