Job Description

Digital Marketing Executive

About Factra:

Factra is an industry-leading manufacturing company headquartered in Manchester, with a reputation built on seven years of excellence in the e-liquid and CBD sector. As the UK's leading producer in the e-liquid and vape catagories, we are now broadening our product offering to include health supplements. Factra operates a highly skilled, agile team with a focus on product quality, exceptional customer service, and continuous innovation in direct-to-consumer e-commerce.

Position Overview:

We are seeking a versatile Digital Marketing Executive to join our in-office team. The successful candidate will drive the digital marketing activities across multiple e-commerce brands and websites, covering the vape, CBD, and health supplement markets. This role is ideally suited to someone with demonstrable experience marketing physical products via e-commerce channels and a passion for digital innovation.

Key Responsibilities:

Plan, implement, and manage digital marketing campaigns to promote our e-commerce brands, VAPOHOLIC.CO.UK and FITIMINS.COM Increase brand awareness, generate leads, and drive traffic and sales through various online channels.

Website & Product Listing Management:

Create and update compelling, SEO-optimised product listings on Magento and WooCommerce platforms Write accurate, persuasive product descriptions and rich content to enhance products' online visibility.

Content Development:

Produce engaging content for websites, blogs, email campaigns, and social media platforms, ensuring alignment with brand tone and objectives

Analytics & Reporting:

Monitor sales and performance across product categories using Google Analytics 4 (GA4) and other digital reporting tools Analyse key metrics (e.g., conversion rates, traffic, sales trends) and prepare regular reports with insights and recommendations.

Social Media Management:

Manage the day-to-day operations of social media accounts (content creation, community engagement, scheduling, reporting) Develop and execute social media campaigns to increase reach and engagement.

Affiliate Relationship Management:

Oversee and nurture relationships with affiliate partners to grow channel performance and ROI.

Cross-team Collaboration:

Work closely with production, product development, and customer service teams to deliver cohesive campaigns and improve customer experience

Market and Competitor Research:

Stay up to date with market trends, competitor activity, and new digital marketing techniques, regularly sharing insights with the team

Customer Engagement:

Monitor and respond to customer feedback and enquiries across digital channels to foster loyalty and enhance customer satisfaction.

Continuous Improvement:

Proactively identify opportunities for process optimisation, A/B testing, and innovation within campaign execution and website management.

Requirements:

Proven experience in a digital marketing executive or similar e-commerce role, ideally within physical product categories. Demonstrable expertise in website management (Magento, WooCommerce), SEO, content creation, and social media marketing. Proficient in the use of Google Analytics (including GA4) and other relevant digital marketing reporting tools. Strong written communication skills and attention to detail. Ability to multitask, prioritise, and thrive in a fast-paced, deadline-driven environment. Experience managing affiliate partnerships (preferred). Collaborative and proactive approach, with a willingness to contribute ideas and drive projects to completion.

Type:

Full-time, office based (Manchester).

Salary:

30,000.00-38,000.00 per year.

Benefits:

Casual dress, Company events, Company pension, Employee and store discounts, Free and on-site parking, Sick pay, Excellent transport links.

Schedule:

Monday to Friday (office based).

Job Types: Full-time, Permanent

Pay: 30,000.00-38,000.00 per year

Benefits:

Casual dress Company events Company pension Employee discount
Schedule:

Monday to Friday
Ability to commute/relocate:

Manchester M12 6BN: reliably commute or plan to relocate before starting work (required)
Work authorisation:

United Kingdom (required)
Work Location: In person