Job Description

Location: Wheathampstead, St. Albans, Hertfordshire - due to relocate within close proximity in the next six months

Reporting to: Marketing Manager

About us

IBC Simply is part of the Delightful Food Group. We're a UK company that manufactures and distributes a range of products to the food service industry and have been creating and supplying quality products for over 25 years. We pride ourselves on being experts and innovators in our industry, providing best-in-class products that align with the latest trends, while also offering NPD services from concept to production.

IBC is a family-run business, with father and son at the helm, supported by their fantastic teams. We operate across three sites, including our factory, March Foods, based in Cambridgeshire, our head office in Hertfordshire, and our warehouse in Essex.

Role overview

We're on the lookout for a strategic, creative, organised, and digitally-savvy Digital Marketing Executive to lead the charge across our social media, content, and marketplace platforms. You'll be at the heart of our brand voice--whether that's crafting a killer TikTok, optimising our product listings, or turning insights into campaigns that convert.

If you're someone who loves rolling up your sleeves, testing new ideas, and staying one step ahead of social trends, this is the role for you.

We have big aspirations for the next 3 years, you'll be responsible for implementing our digital strategy and working closely with the Marketing Manager to drive brand awareness, engagement and sales through our digital platforms.

Key Responsibilities

Digital strategy & executio

n

You will be responsible for implementing the digital strategy across multiple platforms from our own website to marketplaces and social. From driving new ideas to keep up with both digital, social and consumer trends to ensuring consistency and accuracy, all while drive traffic and sales.

Marketplace management

Own our digital shop windows Ensure our product listings are fresh, on-brand, and optimised for search Work with Ops to make sure our bestsellers stay in stock and in demand Work closely with the Marketing Executive to align Amazon marketplace execution with broader digital strategy

Community Building

Build active and engaged communities across social platforms Spark conversation, share inspiration, and get to know our audience

Insights & analytics

Dive into the data and report on what's working (and what's not) Help us make smart, creative, and ROI-driven decisions Provide monthly reports and recommendations to the wider team Stay ahead of the trends and help guide the team with regular updates on what's hot and what's next Feed your insights into product launches and campaign planning

Content creation & campaigns

Create blogs, emails and downloadable content that drive traffic and engagement Develop content for product launches, campaigns and evergreen marketing Brief designers, work with agencies, and manage shoot days (photo/video)

Social Media & UGC

Content planning across multiple platforms, driving engagement and regularly reviewing metrics to develop our strategy continuously. Build a social presence that's not just active, but magnetic Create and manage real content from our fans and customers Showcase the best of what our community creates and build buzz in return

Photography & video content

Bring our products to life through content shoots and video production Create trend-led TikToks, how-to videos, and product visuals that people can't scroll past Work closely with the broader team to nail both brand and sales-focused content
All-Round Marketing Support

Pitch in across the board--from trade shows to packaging projects and exciting new launches

Key Skills & Experience Required

You're a well-rounded marketer with digital know-how and a flair for turning great ideas into even better results. Ideally, you'll bring 5+ years of marketing experience, ideally in a fast-paced B2B or food & drink environment

Experience managing digital agencies--briefing, reviewing, and pushing creative to perform Confidence handling digital advertising budgets, ensuring spend drives impact and ROI A proven track record of delivering end-to-end digital campaigns across social media, content, and marketplaces Hands-on experience with TikTok and TikTok Shop, and a knack for creating content that stops the scroll Strong cross-functional collaboration skills, working seamlessly with sales, ops, design, and external partners A head for data and performance, using insights to optimise campaigns and measure success (GA4, hubspot are a few of the systems we use). A creative, proactive mindset, with strong organisational skills and sharp attention to detail Top-notch written and verbal communication skills - whether you're briefing a designer, writing a killer caption, or reporting to the leadership team

What's in it for you?

To really own the digital strategy and demonstrate its impact on the business Be a key part of a growing and collaborative marketing team Opportunity to work on exciting product launches and brand campaigns Exposure to both strategic and hands-on marketing functions Career development within a fast-paced and ambitious organisation

Benefits include:

23 days annual leave plus Bank Holidays (3 days to be used between Christmas and New Year) - increasing to 25 days (3 years service), 28 days (5 years service) and 30 days (10 years service) Half-day leave on your birthday Free parking Government pensions scheme Death in Service, including access to GP24 Enhanced Maternity/Paternity/Adoption leave (after 2 years of service) PerkBox, discount scheme with hundreds of high street brands
Job Types: Full-time, Permanent

Pay: From 35,000.00 per year

Benefits:

Additional leave Casual dress Company events Company pension Employee discount On-site parking Store discount
Schedule:

Monday to Friday
Application question(s):

Will you now or in the future require sponsorship for employment visa status? Do you have experience with TikTok and TikTok Shop?
Experience:

Digital marketing: 5 years (preferred)
Work authorisation:

United Kingdom (required)
Work Location: In person