Job Description

JOB DESCRIPTION

JOB TITLE:

Digital Marketing Executive

DEPARTMENT:

Digital

REPORTS TO: Head of Digital

LOCATION:

Molineux

HOURS: 37.5 hrs a week, 9am-5.30pm Mon-Fri with regular match day

responsibilities

DATE: 11/07/2025

We are Wolves. Progressive, determined, bright, unified and humble. A pack that is hungry for

success. Wolves is one of the fastest growing professional football clubs in the UK, and also boasts

one of the richest histories in the beautiful game.

Formed in 1877, Wolves was a founder member of the Football League, and was one of the


country's most successful sides in the fifties and sixties. During a two decade spell the Black


Country's most decorated side won three First Division titles and one of its four FA Cups.


Fast forward 70 years and Wolves are back among football's European elite, but this time we will


compete as a sports and entertainment business across multiple brand verticals. As a challenger


club, Wolves dare to be different, which is why creating world class propositions in esports, fashion


and music are all part of our ambitious plans.




At Wolves, we don't simply look to the future, we seize it.

We are committed to safeguarding and promoting the welfare of children, young people and

adults at risk. We expect all colleagues and volunteers to share this commitment. This means that

the post-holder is required to apply all relevant policies and uphold the Club's commitment to

safeguarding children, young people and adults at risk and to ensuring that Wolves is free from

discrimination and harassment.

_____________________________________________________________

Job purpose

Working as part of the insights and infrastructure team and reporting directly to the Head of


Business Intelligence & Digital Platforms, the Digital Marketing Executive will ensure all Wolves


digital platforms and marketing is accurate, timely and optimised, helping the club to grow, engage


and monetise its digital audience. Working closely with our CRM and Data Executive to deliver digital


marketing campaigns, supporting departments across the club.

_____________________________________________________________

Key responsibilities

Ensure the club's key digital platforms contain up-to-date, accurate information, using existing
content management systems (CMS) for creation, editing, publishing and scheduling of key club


marketing and operational information.







Regularly review analytics and user behaviour to optimise user journeys, discover opportunities
for growth and flag bugs with third-party development agencies.
Attend weekly and bi-weekly project management meetings with third party agencies to ensure
projects are on track and club commitments are delivered as and when required.
Plan, publish, report and optimise paid social advertising globally based on targets for audience,
database and commercial growth set by the Head of Business Intelligence & Digital Platforms.
Work alongside our English and foreign language content and sponsorships teams to plan,
execute and report on ad hoc digital marketing campaigns for the club and its partners.
Management of Wolves Digital Advertising inventory to ensure commercial commitments are
met whilst maintaining scope for additional external advertisements to be sold.
Daily monitoring of Wolves digital platforms to ensure constant uptime across all platforms. This
includes live video and audio feeds on matchdays.
Out of hours monitoring of live video and audio streams to ensure full uptime and offer support
in the event of any issues. These will be shared on a rota basis with other members of the team,


time in lieu offered for hours worked.
Collaborate closely with several departments in the wider business including marketing,
communications, commercial, partnerships, football development and the Wolves Foundation.
Work alongside the Head of Business Intelligence & Digital Platforms to develop new digital
concepts to help the club grow, engage and monetise its audience across digital platforms.
Provide support to the CRM and Data Executive including with the creation and distribution of
regular weekly email marketing communications to the Wolves Database.

General responsibilities

Compliance with Club policies Compliance with the Club's health and safety procedures Compliance with the Club's safeguarding policies To promote the Club's values To work consistently to embed equality & diversity into the Club To undertake such other duties as may be reasonably expected To maintain professional conduct at all times

Safeguarding

This role may involve working with children and/or vulnerable adults in a Regulated Activity (or
in close proximity to children and/or vulnerable adults). This means that the post-holder is


required to apply all relevant policies and uphold the Club's commitment to safeguarding


vulnerable people.

_____________________________________________________________

Key relationships

Head of Business Intelligence & Digital Platforms - line manager. CRM and Data Executive - working closely to provide support as and when required. Senior Marketing Manager - liaise to deliver the digital aspects of the club's ad hoc marketing
campaigns.
Media/Content team - to ensure Wolves digital platforms and marketing increase the audience
and engagement of the club's written, video and audio content.Commercial, partnerships, football development and Wolves Foundation - assisting in delivering
digital marketing campaigns on behalf of various departments within the club.

_____________________________________________________________

Scope of job

Providing support in the management of 10+ club-owned digital platforms including
wolves.co.uk and the WolvesApp, with millions of visits per season.
Monitoring, reporting and analysing club's digital subscription packages, whilst delivering digital
marketing campaigns designed to increase subscribers and reduce churn.
Monitoring of live streams including first team commentary, u21s live video, Wolves Women
commentary. Often out of hours with time in lieu offered. Shared on a scheduled rota basis.
Oversee a five-figure spend across 5+ social advertising campaigns in a variety of languages and
regions.
Providing support to CRM and Data Exec in delivering daily email newsletters sent to our
database of 1m+ supporters around the world.

Person Specification

Job Title: Digital Marketing Executive

Knowledge: the level and breadth of knowledge to do the job e.g. understanding of a defined system,


method or procedure, legal or regulatory frameworks etc


Essential





Knowledge of and experience in using content management systems (CMS) to maintain and update a
website or app
Understanding of social media advertising guidelines and best practices to ensure lowest cost per result Best practice in email marketing including image to text ratio, image size, subject lines, sending time,
audience segmentation to optimise for highest possible open and click through rates
A strong understanding of GDPR and best practices with regards to data management An understanding of football fans, what makes them tick


Desirable





Knowledge of Wolves, the club, it's history/traditions and supporters Experience of Agile methodology and project management for greater insight into developer workflows


Technical/work-based skills: skills specific to the job e.g. language competence, typing skills, coaching skills


etc


Essential





Basic understanding of HTML and CSS for simple edits to email and on-page code. Basic image and video editing Strong written English and creative writing for marketing campaigns




Desirable


Advanced HTML and CSS Adobe Creative Suite including photoshop, premier, Dreamweaver and XD Understanding of web infrastructure including hosting, domain set-up etc Mandarin language skills for communication with development teams in China








General skills and attributes: more general characteristics e.g. flexibility, communication skills, team working


etc


Essential


Understanding of how to work safely with children and/or vulnerable adults and uphold generally
accepted practice when working with those participants.
Promote, adhere to and implement the Club's Equality Policy and to work consistently to embed
equality and diversity within Club.
Strong communication skills - the role will involve working with various departments across the
club, strong written and verbal communication skills are essential
Workflow management - during the season this role will be involved in several projects
simultaneously, management and prioritisation of tasks is essential.
Able to set realistic expectations, providing clarity on feature delivery dates to colleagues. Ability to
negotiate internally to set realistic feature delivery dates based on agency workloads and


development backlogs.
Attention to detail is crucial in this role.


Desirable
Project management skills - the ability to work with third party agencies and ensure projects (often
several simultaneously) are kept on track and delivered on time.
Creative - a key aspect of digital is finding creative solutions to real world business problems. A
creative mindset is desirable to help develop new digital solutions to existing problems.
Experience: proven record of experience in a particular field, profession or specialism.





Essential





Minimum of one year working with web content management systems (CMS) Previous experience of managing social advertising campaigns through Facebook, Instagram and
Twitter, Youtube, TikTok etc.
Basic online customer service experience Experience of using an email marketing platform / ESP.




Desirable
Previous experience of delivering a digital platform or project from ideation to launch Full paid social media campaign delivery including budget control Working with external agencies to deliver projects on time and to budget Managing and maintaining data records to current GDPR standards
Qualifications: the level of educational, professional and/or occupational training required









Essential


12 months work experience in a digital/marketing function
Desirable


* Post 16 or higher education qualification in marketing or digital