Job Description

We have an exciting opportunity for a

Digital Marketing Manager

to join our growing Marketing team here at

De La Rue

.


Reporting to the Head of Marketing, you'll lead the planning, execution, and optimisation of digital marketing initiatives across all customer touchpoints. This role is both strategic and hands-on, offering you the opportunity to shape and scale our digital presence in alignment with our brand purpose and business strategy.


You will work across a broad digital landscape (including social media and our company website) and will be the guardian of our digital footprint, ensuring consistency, quality and innovation across our channels. You will also partner closely with cross-functional teams to create global marketing campaigns that drive awareness and engagement, thus strengthening our positioning with customers and stakeholders and elevating the De La Rue brand.

Key Responsibilities

Develop and execute multi-channel campaigns across the customer lifecycle in collaboration with the Head of Marketing. Manage De La Rue's digital presence, providing reporting and insight generation. Use CRM to support marketing campaigns and regular reporting. Create compelling copy for marketing campaigns Manage the delivery of engaging campaigns and digital events tracking engagement and outcomes. Manage the ongoing reporting of marketing campaigns and generation of insights. Work with internal stakeholders and agencies to create impactful visual and written marketing materials.

Contract type

: Permanent

Working hours

: Full Time - 36.5 hrs per week

Base location

: Basingstoke, Hampshire

Skills, Qualifications & Experience

Full-Mix Marketing Expertise- Proven experience across the marketing spectrum, with an emphasis in copy writing and digital marketing best practice. Campaign Execution- Ability to plan and implement integrated campaigns across digital and offline channels, optimised for government audiences. Website & SEO Skills- Skilled in website content management, UX optimisation, and driving inbound marketing performance. CRM & Data Proficiency- Strong capabilities in CRM strategy, data segmentation, and contact management to enable data-driven marketing decisions. Proficiency and experience in Microsoft Dynamics 365 and Dynamics 365 Customer Insights preferable. Content Creation- High-quality copywriting and editorial skills across formats--web, social, case studies, and white papers. Digital Event Management- Experience coordinating/producing webinars and online events, with measurable success. Social Media Management- Proficient in managing social platforms, creating engaging content, and reporting analytics. AI Competence- identifying use cases and developing appropriate applications Chartered institute of Marketing Diploma qualification (desirable)

About De La Rue

De La Rue is a leading supplier of currency solutions and a long-standing trusted partner to central banks and governments worldwide. Our products underpin the integrity of economies and trade, enabling businesses and citizens to participate securely in their respective economies.


With a heritage spanning over 200 years, we remain a global leader in advancing security and integrity for currency solutions, supplying 54% of the world's central banks and manufacturing in the UK, Europe & Asia. We produce fully finished banknotes, polymer substrate, security and currency services.

Benefits

Eligible for the Company's Annual incentive scheme Hybrid working opportunities 26 days annual leave + bank holidays Contributory pension scheme (De La Rue pay 1.5x the employee's contribution - employee contributions up to a maximum of 6%, with employer contributions up to a maximum of 9%) Private health insurance - No cost for single cover, subsidised rates for additional dependant cover Life assurance - 4x your annual salary Chance to buy or sell holiday as part of our Annual Leave Flexibility Scheme Cycle to Work Scheme Subsidised Gym Memberships Various other perks and Employee Assistance packages Enhanced family friendly policies (e.g., four weeks paid paternity leave)

Please note that applications are reviewed on a rolling basis and therefore interviews may be held prior to the closing date for this vacancy.


This position is located in the United Kingdom. To be eligible for consideration, you must be authorised to work in the UK without company sponsorship