Job Description

Job Title: Digital Marketing Manager, Black Rock Restaurants, Head Office

Location:

Brighton, Head Office.

Full-Time | Permanent

Join One of Brighton's Leading Restaurant Groups

Black Rock Restaurant Group is one of the UK's most exciting independent restaurant groups, with standout venues across London and Brighton including

The Coal Shed

,

Burnt Orange

,

The Salt Room

, and

Tutto

.


We are dedicated to creating unforgettable guest experiences, inspired by the Persian concept of "Nooshe jan" - meaning more than just "Bon Appetit", but "may it nourish your soul". Every detail, from the quality of our ingredients to the lighting, music, and service, is designed to elevate and enrich the guest experience.


Founded by acclaimed restaurateur Razak Helalat, Black Rock Restaurant Group is a place where passion, quality, and hospitality come together - and where your career can grow and thrive.

About the Role

As the

Digital Marketing Manager,

you will be an integral part of the team, using tech platforms to drive commercial success, spearheading our online marketing strategy, optimising performance, and providing critical marketing intelligence for our group of high-end restaurants and bars.

As a team player

you will act as a role model to all team members by showing a positive approach through excellent support, training and communication.



We pride ourselves on recruiting passionate individuals and creating career pathways that allow people to grow within the industry they love.

In This Role You'll:

Shape and deliver on digital marketing plans. Use business insights from booking engines (Seven Rooms, Collins), for sales forecasting and identifying new revenue opportunities, linking campaign performance directly to business goals. Leverage analytics and precise targeting to maximise ROI across all digital channels. Drive CRM strategies, understanding and reporting on the lifetime value (LTV) of new and existing customers. Support the Brand Marketing Manager by providing the necessary platforms and technical expertise to launch and manage multi-channel campaigns. Work with the Content Marketing Manager to maximise the impact of digital marketing channels. Collaborate closely with the Sales Team to develop and execute workflows for corporate and group party bookings. Provide in-depth analysis and insightful reporting on all digital marketing activities. Oversee SEO analysis and planning to enhance organic visibility and maintain a strong understanding of technical website build and CMS to ensure optimal online presence. Develop and maintain comprehensive dashboards to visualise and interpret data.

People Support

Evaluate, train, motivate and guide relevant team members on digital marketing skills. Attend and contribute to Sales & Marketing Team briefings and other related activities. Be an ambassador for the ethics and values of Black Rock Restaurants Work with external agencies such as Hideout on web optimisation strategies.

What We Offer in Return

We believe in investing in our people. That's why we offer a

truly competitive pay package

, a great professional environment, and opportunities for real growth within one of the UK's most respected hospitality groups.





As Digital Marketing Manager, you'll enjoy these benefits:


A

truly competitive pay package

Free food and drinks

on shift

Team incentives, trips and rewards

50%

staff discount

at all our restaurants for you, your friends & family

An extra day's holiday

every year for your first five years

Refer a Friend scheme

- earn money per successful hire

Cycle to Work scheme

Flexible hours

and shift patterns

What We're Looking For

A confident, digital marketing guru with at least

five years

experience with two years in a hospitality role. A data-led mindset, someone who supports clever thinking with evidence and strong commercial acumen. Booking Engines: Seven Rooms, Collins or equivalent.

Desirable not essential*
Hospitality EPOS Systems: Strong understanding of how to extract and interpret sales data. CRM Platforms: Airship, Salesforce, or Access or equivalent. Advertising Platforms: Full understanding of Google Business and Google Campaign Manager, strong knowledge of Meta advertising (Facebook/Instagram). Website: Good knowledge of technical website build and Content Management Systems (CMS). SEO: Good knowledge of SEO analysis and planning tools/strategies. Exceptional analytical skills, with the ability to identify trends, draw conclusions, and make data-driven recommendations. Able to build a dashboard in customisable and interactive analytics platforms. Excellent communication skills, able to articulate complex technical and data insights to non-technical stakeholders. A proactive problem-solver with meticulous attention to detail and a commercial mindset.

Why Join Us?

By joining

Black Rock Restaurant Group

, you become part of one of the UK's leading independent restaurant companies. We pride ourselves on recruiting passionate individuals who thrive in hospitality and love working as part of an established, close-knit team. With venues across Brighton and London--including

The Salt Room, Burnt Orange, Tutto

, and

The Coal Shed

--we offer excellent

progression opportunities across the group

.


If you want to be part of something special, and join the

friendliest team in town

, we'd love to hear from you.

Apply Now

Ready to take your hospitality career to the next level? Click apply and let's talk!


INDHEADOFFICE