Job Description

30 June 2025


This role oversees all aspects of digital marketing performance, from website development, SEO and paid media to CRM strategy, e-marketing and customer journey optimisation.

Job title:

Digital Marketing Manager

Hours:

36.25 hours per week

Reporting to:

Director of Marketing and Experience

Salary:

30 - 35K depending on experience




###

Purpose

The Digital Marketing Manager will focus on driving growth and maximise revenue opportunities for the SS Great Britain Trust. This role oversees all aspects of digital marketing performance, from website development, SEO and paid media to CRM strategy, e-marketing and customer journey optimisation.



You will be responsible for developing and executing digital strategies that enhance visitor engagement, drive revenue growth across ticket sales, events, and food and beverage offerings, while ensuring all communications are compelling, inclusive, and aligned with the Trust's brand values. This post-holder will also line manage the Digital Systems & Insights Coordinator.

Key Responsibilities

------------------------




###

Digital Performance & Growth

Oversee growth initiatives across all digital marketing platforms, ensuring optimal performance and ROI Lead SEO strategy and AI search readiness to maximize organic visibility and future-proof digital presence Manage and optimise paid media campaigns across Google, Meta, and other relevant channels, leading relationship with Digital Advertising agencies alongside the Marketing Manager Develop and execute email marketing campaigns, both automated and manual Develop tactics to enhance customer retention and lifetime value



###

Website & Content Optimisation

Lead and manage the development of the Trust's website in collaboration with external web developers and internal teams Ensure all website content is optimised for diverse audiences and follows best practice guidelines Maintain up to date, engaging content that supports conversion goals Optimise user experience and site performance Design and implement digital customer journeys that maximise conversions across all touchpoints



###

Data & Technology Management

Own relationships with ticketing and CRM system partners, ensuring seamless data flow and organisational support Utilize Google Analytics 4 (GA4) to generate data-informed insights and drive decisions Oversee CRM strategy, automation, and customer segmentation Ensure data accuracy and integrity across all digital platforms



###

Product Strategy & Revenue Generation

Lead product strategy for upsell opportunities and Online Travel Agent (OTA) channels Create bespoke offers and 'experience' bundles to boost revenue opportunities Identify and capitalise on new revenue streams through digital innovation



###

Br

and Management & Analytics

Use data and audience insights to plan evidence-based campaigns that deliver measurable results Monitor digital analytics and dashboards using Google Analytics, social platform insights, and CRM data, collaborating on setting new goals and KPIS Produce comprehensive reports on KPIs, cost-per-sale, engagement rates, and ROI to inform strategy Ensure accessibility and inclusivity in all digital communications and materials Maintain GDPR compliance and best practices in data handling and privacy

Essential Skills & Experience

----------------------------------


Minimum 4 years of proven experience in digital marketing management, preferably in tourism, heritage, or cultural sectors Expertise in Google Ads, Meta advertising, and other major digital advertising platforms Strong knowledge or interest in of SEO, SEM, and emerging AI search technologies Experience with CRM systems, marketing automation, and customer journey mapping Proficiency in Google Analytics 4, data analysis, and performance reporting E-commerce platform management experience Excellent project management and stakeholder relationship skills Strong analytical mindset with ability to translate data into actionable insights Experience working with external agencies and technology partners Creative thinking with ability to generate and implement innovative digital approaches Strong understanding of budget management, KPI setting, and ROI measurement



###

Desirable Qualifications & Knowledge

Digital marketing certification (Google, Meta, or equivalent) Experience in the tourism or heritage sector Knowledge of ticketing systems and visitor attraction operations Understanding of accessibility and inclusive digital design principles Familiarity with photo and video editing software (Adobe Creative Suite) Knowledge of current trends in digital engagement



###

Personal Attributes

Creative, enthusiastic, and proactive approach to digital marketing Strong interpersonal and collaborative working style with commitment to team success Understanding of and enthusiasm for the mission and work of the SS Great Britain Trust Commitment to accessibility, inclusivity, and GDPR compliance in all digital activities



###

What We Offer

Opportunity to work with one of Britain's most iconic maritime heritage attractions Collaborative working environment with passionate professionals Professional development opportunities in digital marketing and heritage sector Chance to make a significant impact on visitor experience and organisational growth

How to Apply

----------------



Click here to download and complete our application form. Completed application forms should be sent to jobs@ssgreatbritain.org.



Closing date for applications:

9am, 14th July 2025

Interview dates:

23rd & 24th July 2025