Job Description

Overview

We are seeking a highly skilled and motivated Digital Marketing Manager to lead our marketing efforts and drive brand awareness through innovative digital strategies. The ideal candidate will possess a strong understanding of B2B marketing and have a proven track record in managing successful digital campaigns. This role requires a blend of creativity, analytical skills, and leadership capabilities to effectively manage projects and teams.

Duties

Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement. Oversee SEO initiatives to improve organic search rankings and drive traffic to the company website. Manage Google Ads campaigns, ensuring optimal performance and return on investment. Lead project management efforts for various marketing initiatives, coordinating with cross-functional teams. Create compelling copy for various channels, including email marketing, social media, and website content. Utilise Google Analytics to analyse campaign performance and derive actionable insights for continuous improvement. Manage social media platforms, crafting engaging content that resonates with our target audience. Collaborate with design teams using Adobe Photoshop to create visually appealing marketing materials. Maintain the company website using WordPress, ensuring content is up-to-date and aligned with marketing goals. Prepare reports and presentations using Microsoft Excel and PowerPoint to communicate results and strategies to stakeholders.

Skills

Proven experience in management, with strong leadership qualities. Proficient in SEO techniques and best practices. Excellent project management skills with the ability to handle multiple projects simultaneously. Familiarity with Adobe Photoshop for creating marketing visuals. Experience with WordPress for website management. Knowledge of Google Ads for effective online advertising campaigns. Strong analytical skills for interpreting data from Google Analytics. Exceptional copywriting abilities for diverse marketing channels. Proficient in social media management across various platforms. Advanced skills in Microsoft Office Suite, including Excel and PowerPoint. Strong communication skills in English, both written and verbal. Understanding of IT concepts relevant to digital marketing strategies. Excellent time management and organisational skills to meet deadlines efficiently. This role presents an exciting opportunity for a driven individual looking to make a significant impact within our organisation. If you are passionate about digital marketing and possess the required skills, we encourage you to apply.
Job Type: Freelance

Pay: 24,420.00-95,637.20 per year

Benefits:

Flexitime Work from home
Work Location: In person