Job Description

About us



The Union Group is a fast-paced agency working with an exciting and diverse portfolio of clients, including travel companies, conservation charities, essential government projects, retail brands, and financial institutions. Our team reflects this diversity, bringing together talented web developers, designers, creative writers, experiential event specialists, and dedicated marketers like you. We pride ourselves on ethical, effective marketing strategies - no black hat tactics, clickbait, or questionable methods here.



Company



Union



Job type



Full-time



Location



Edinburgh, office-first hybrid policy



The role



We're seeking a motivated and analytical Digital Marketing Manager with a strong focus on paid media to join our growing team. This role is ideal for someone with foundational experience in managing paid campaigns (particularly Meta) who is ready to take on more responsibility, develop client strategies, and contribute significantly to our team's success. You'll be instrumental in planning, executing, managing, and optimising paid media campaigns across various platforms while also supporting our analytics and reporting efforts.



What you'll be doing

Strategy and Planning:

Develop data-driven paid media strategies for clients, outlining clear objectives, target audiences, platform choices, and budget recommendations.

Campaign management:

Set up, manage, and continuously optimise paid media campaigns across platforms like Meta (Facebook, Instagram), and potentially others, ensuring they meet client goals and budget requirements.

Analysis and reporting:

Monitor campaign performance using tools like Google Analytics and platform-specific reporting. Analyse data to identify trends, insights, and opportunities for improvement. Create clear, meaningful reports and dashboards using Google Looker Studio and spreadsheets.

Tracking and implementation:

Assist with setting up conversion tracking and events using Google Tag Manager (creating triggers, deploying tags).

Client interaction:

Communicate effectively with clients, presenting strategies, performance reports, and insights clearly and confidently.

Collaboration:

Work closely with internal teams (creative, development, account management) to ensure integrated campaign success.

Problem solving and learning:

Proactively identify challenges, research solutions (yes, Googling is part of the job!) and stay current with digital marketing trends and platform updates.

Process management:

Maintain clear documentation of project progress, including status reports and contact reports.

Growth support:

Contribute to team presentations and potentially assist with new business pitches.

Who we're looking for

Experience:

2-3 years of hands-on experience managing paid media campaigns, particularly with Meta platforms (Facebook/Instagram Ads Manager). Experience gained agency-side or client-side is valuable.

Technical skills:

Proficient in setting up and managing campaigns within Meta Ads Manager.

Experienced with Google Analytics for performance analysis and reporting.

Skilled in using Google Looker Studio and spreadsheets (Excel/Google Sheets) for data visualisation and reporting.

Competent using Google Tag Manager (creating tags, triggers, basic implementation - no coding required).

Analytical mindset:

Strong ability to interpret data, identify trends, and translate them into actionable insights.

Problem-solving:

Curious, resourceful, and adept at finding solutions to technical or strategic challenges.

Communication:

Excellent verbal and written communication skills, comfortable presenting to clients and colleagues.

Organisation:

Well-organised with meticulous attention to detail and ability to manage multiple tasks.

Attitude:

Self-motivated, proactive, and collaborative, with a positive "can-do" approach.

Cultural fit:

Gels well with a diverse team, interested in digital culture, and committed to continuous learning and helping others grow.

Hybrid working:

Ability to work from the office at least three days per week.

What we offer

Hybrid work schedule:

Flexibility to balance office and remote work.

Comprehensive benefits:

Pension scheme, life cover, enhanced maternity/paternity pay.

Generous holiday allowance.

Training and development:

Support for professional growth, including opportunities like studying for the IPA Digital Performance Certificate. Learn from experienced professionals in the industry.

Career progression:

Opportunities for advancement within the digital marketing team or exploring other roles within the Union Group. We recognise and reward star performers, including industry award entries.

Engaging culture:

Attend industry and company events and be part of a collaborative and supportive team.

Our commitment to diversity



The Union Group is committed to building a diverse team and hiring the best talent, regardless of gender, orientation, class, culture, or ethnicity. We want to hear from you if you have the skills and drive to excel in this role. We believe that attracting diverse perspectives leads to the best work.



How to apply



If this is the perfect role for you, please send your CV and a covering statement (max 250 words) on 'Why I would be a great Digital Marketing Manager' to andrew.girdwood@union.co.uk. Please use the subject line: 'Union Digital - Digital Marketing Manager Application.'