Job Description

At Thorntons Law, every moment matters. Join us as a Digital Marketing Manager and you'll feel inspired. You'll feel connected. You'll feel like you belong. And it all begins from the moment you join us.

That's because we've created a different kind of law firm. Here, you'll build relationships with clients and colleagues that really last. You'll help shape what happens now, and what comes next. And we'll support and encourage you to be the best you can be.

This is what life at Thorntons is all about. And this is your moment to be part of it.

About the role

As Digital Marketing Manager, you will play a pivotal role in shaping how Thorntons engages with clients, enhances its brand presence, and drives measurable growth across all practice areas. This is a strategic, hands-on position where you will work closely with the CMO, Head of Business Development, fee earners and wider business services teams to deliver high-quality digital activity that strengthens client relationships, improves lead generation, and supports firmwide ambitions. Your expertise will be central to elevating our digital performance, ensuring coordinated, insight-driven marketing that positions Thorntons for continued success.

It's about:

Digital Strategy & Campaign Management

Working with the Business Development and Marketing teams to plan, execute and optimise integrated digital campaigns across paid search, paid social, email and web to support firmwide objectives. Contributing to broader strategic discussions and supporting the development and delivery of the firm's digital marketing roadmap. Driving digital innovation, ensuring campaigns are aligned, insight-driven and designed to enhance brand visibility, engagement and conversion.

CRM Leadership

Designing and delivering data-driven CRM and email campaigns that support business development priorities and strengthen client relationships. Collaborating with colleagues across BD, marketing and fee-earning teams to manage segmentation, automation and targeted outreach. Ensuring best practice in CRM usage and contributing to improved client follow-up and lead generation processes.

Paid Search Leadership

Leading the firm's paid search strategy, working closely with specialist agencies and internal teams to maximise ROI across channels such as Google Ads and LinkedIn. Managing campaign structure, optimisation and reporting to ensure strong performance and continuous improvement. Leveraging agency expertise to identify new opportunities for targeted, high-performing campaigns.

Website, SEO & Content Performance

Supporting the ongoing development of the Thorntons website, applying SEO best practice to improve visibility, user experience, traffic quality and conversion pathways. Collaborating with colleagues to oversee and enhance website content, ensuring alignment with brand messaging and strategic objectives. Using analytics to inform content strategy and optimise engagement across digital touchpoints.

Social Media Management

Overseeing the firm's social media presence, working with the marketing team and external agencies to deliver consistent, engaging and proactive content. Support scheduling, posting and reporting to ensure clear performance insights and continuous improvement. Delivering internal training sessions to support confident and consistent social media activity across the firm.

Content Development & Digital Advertising

Contributing to the creation and management of digital content--including video, infographics and interactive assets--that enhances client engagement and supports campaign goals. Ensuring content is aligned with brand messaging, well-targeted and optimised for each platform.

Data, Analytics & Reporting

Producing regular digital performance reports with actionable insights to guide decision-making and highlight campaign impact. Using analytics tools to drive improvements in online visibility, engagement, and lead generation. Working with the wider BD and marketing team to share and act on data-driven recommendations.

Collaboration & Supplier Management

Working closely with IT and other internal teams to ensure seamless implementation and performance of digital tools and platforms. Managing relationships with digital agencies and suppliers, ensuring high-quality delivery to agreed objectives and timelines. Overseeing review-site activity to support online reputation and client engagement

What you'll need

We're looking for:

Strong analytical, organisational and communication skills, with excellent attention to detail and a collaborative, solutions-focused approach. A confident self-starter with a genuine interest in digital innovation, continuous improvement and emerging marketing technologies. Proven expertise in CRM strategy, including experience with CRM systems, segmentation and marketing automation tools. Strong experience in paid search, with a track record of managing and optimising campaigns across platforms such as Google Ads and LinkedIn Campaign Manager. Proficiency in SEO, PPC and digital analytics, including Google Analytics, Tag Manager, SEM tools and reporting platforms. The ability to build strong relationships with colleagues and external partners, influencing effectively and contributing to firmwide digital priorities. A minimum of five years' experience in a digital marketing role--ideally within professional services--spanning CRM, paid search, web management and analytics.

Why Thorntons

One of Scotland's leading full-service law firms, offering a platform with genuine scale, ambition and reach. A culture built on collaboration, integrity and respect--where your expertise is valued, your voice is heard, and innovation is encouraged. The opportunity to work closely with senior leaders and partners, contributing directly to digital strategy and firmwide growth. Opportunities for professional development, with mentoring, learning resources and pathways to grow your skills and career. A workplace that values balance, wellbeing and flexibility--helping you do your best work. The chance to make a meaningful impact--driving Thorntons' digital evolution and helping shape how we connect with clients across Scotland.

What we offer

We offer much more than just a competitive salary, and we're committed to looking after our people in every way. Here's just some of the benefits available:

Benefits

39 Days Annual Leave (includes 5 fixed public holidays) Contributory Pension Scheme with salary exchange Private Medical Insurance Critical Illness Cover Income Protection Cover Group Life Assurance Exceptional maternity, paternity, partner and adoption leave packages Assisted Conception & IVF Leave Health care cash plan to support everyday health expenses 24-hour wellbeing support Free Legal fees for moving home and life planning Cycle to Work Scheme Gym Discounts Retail Discounts Hybrid Working

Professional development

Access to a wide range of opportunities to build your expertise and advance your career, through courses, specialist accreditations, training, or business skills development.

Belonging

At Thorntons, we embrace diversity and are committed to creating a welcoming and inclusive workplace where everyone can thrive.

As a Disability Confident employer, we want to ensure that everyone has a positive experience when applying to join us. If you have a disability or are neurodivergent and need any adjustments during the recruitment process, just let us know -- we'll do everything we can to support you.

We work flexibly to meet the needs of our clients and our people. While not every role is the same, most offer a hybrid working pattern. We'll work with you to agree the right arrangement that supports you, the role, and our clients.

Make the moment matter

If you're looking for a career with a different kind of law firm, this is the moment to find out more - and apply.

Choosing the right company is about more than just the work--it's about the people, the culture, and the opportunities to grow. At Thorntons Law, we've built something different. We're one of Scotland's largest and most respected full-service legal firms, but more importantly, we're a firm that invests in you--your development, your ambitions, and your future.

All you need to do is apply by 7th December 2025 and we'll be in touch.

Job Types: Full-time, Permanent

Work Location: In person