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Digital Marketing Manager

Date: Jul 3, 2023

Location:

London, ENG, GB

Additional Location:

Function: Marketing

Seniority Level: Mid-Senior level

Employement type: Permanent

Workplace Type: Hybrid

Company: Glen Grant Ltd

Campari Group today is a major player in the global branded spirits industry, with a portfolio of over 50 premium and super premium brands, marketed and distributed in over 190 markets around the world, with leading positions in Europe and the Americas.

Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4,000 people.

Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.

Campari Group UK is Campari Group\'s subsidiary in the UK market, headquartered in London. A multicultural and dynamic team, Campari Group UK comprises of over 100 Camparistas\' from over 10 different nationalities.

At the heart of Campari Group UK are three main portfolio offerings. The first is the Aperitivo Champions portfolio, led by the iconic Italian brands Aperol and Campari. The second is the Disruptors portfolio, featuring distinctive brands like Wray & Nephew Rum, BULLDOG Gin and Espolon Tequila. Finally there is the Prestige Challenger portfolio, including super premium brands such as Appleton Estate Jamaican Rum, Wild Turkey Bourbon, Grand Marnier and Lallier Champagne.

In total, the company is proud to offer an unrivalled portfolio of more than 50 distinctive and desirable premium spirit brands.

Visit www.campariuk.com to find out more about the company and range of brands or follow Campari Group UK on Instagram or Twitter at @CampariGroupUK.

Role Overview

Campari Group UK is looking for a Digital Marketing Manager to join the Marketing team based in London.

This role has been created as part of a major digital transformation project that is currently being undertaken by the Group. As such it is a high-profile role within the business.

In essence, the purpose of this role is to strengthen our digital presence consistently across channels.

The Digital Marketing Manager will be the champion of the digital elements of our Marketing activity in the UK.

The successful candidate will report into the Marketing Director.

Key Responsibilities and Activities

Insight & Trends

• Responsible for supporting the brand team with gaining insights using digital tools such as Social Listening (Sprinklr), Search Listening, Google Trends, and other online sources.
• Responsible for seeking out new digital tools, trends, and techniques that might be of benefit to our business and brands, and sharing learnings and recommedations with the broader business.

Planning & Activation

• Owned

• Responsible for: UK localisation of global brand websites, specific brand websites, local SEO input, and e-CRM coordination.
• Lead social community Management for the brands which we have local profiles, as well as guarantee continuity of organic feed.
• Support local brand team to maximise the use of global brand assets for online channels.
• Lead development of locally relevant assets to fulfill organic social needs, in alignment with Brand Teams.
• Consult for:- Experiential, On trade trial activity, social content creation and adaption from a global level (Group Brand Team and UK BM responsible),
• Paid

• Lead development of real time content connected with experiential events (organic and/or paid), in alignment with Brand Teams and local Media agency
• Provide inputs for Brand Teams on content development, formats, and adaptation of global assets aligned with the needs of the proposed media plan (Media Specialist)
• Lead amplification of local upcoming direct to consumer websites managed globally.
• Consult for:- Non-digital campaign asset development (local brands), e-comm media spend and marketing activation plan on 3rd party e-commerce sites to ensure synchronisation.
• Earned

• Works in partnership with PR team to propose digital influecer strategy and opportunities for the brands.

Evaluation

• Responsible for setting KPIs for our digital activity that align with our business and brand objectives, and for the thorough evaluation of own activities. Also responsible for making recommendations for how we can further drive the effectiveness of all of our digital activity. This is a big area of focus for our business.
• As part of this, the DMM will have the responsibility of managing the relationship with specialist agencies in this area such as Re-think social.

Financial Management

• Responsible for managing the relevant A&P budgets as per the above activities.

Collaboration

• The DMM needs to work in close collaboration with other members of the UK marketing team, and relevant Group functions (Marketing, Marketing Capabilities such as PR, Media, Experiential, Channel & Customer Marketing including e-Commere and IT).
• The DMM wil be the \'point person\' within the UK business for digital marketing across the Group.
• Responsible for sharing best practice with both Group functions and with other markets.

Key Relationships

Reporting Lines:

• Reports to Marketing Director, UK

Other Internal Relationships:

• Wider Marketing team
• Channel and customer marketing team
• Senior E-Comm Manager
• Commercial team
• UK MD and the rest of the UK Lead Team
• Global Consumer Engagement Sr. Director / Global Consumer Engagement Team
• Global IT Director Marketing
• Global IT Manager, Business Partner Marketing
• Regional IT Director
• Global IT Manager, Business Partner CRM
• Legal Manager and Group Data Protection Officer

External Relationships:

• Agency partners
• Digital & Social Insight Partners
• Digital and social partners such as google and facebook

Experience and Skills

Experience:

• 5+ years of \'rounded\' experience in digital marketing.
• Experience of working in a complex organisation with multiple stakeholders
• Strong capabilities in all areas of digital marketing, with particular strengths in social media, websites, SEO, and E-CRM.
• Needs to be a proven expert within the defined areas of responsibility, and also be able to clearly identify how these activities fit within the broader business and brand strategies.
• Exceptional ability to communicate cross-functionally in a fast paced environment.
• Proven track record of creating, executing, and continually optimising successful campaigns.
• Expertise in using social listening tools, with experience of Sprinklr a bonus.
• Relevant experience in FMCG, though not necessarily in Spirits/Beverage category.
• Degree in Marketing, Business Administration or Communication or equivalent is a plus

Skills:

• Accustomed to digital media jargon and KPIs (e.g. CPM, CPC, engagement rate, frequency cap, audience targeting, viewability, link clicks, 3s views, \xe2\x80\xa6)
• Previous experience leveraging and assessing data for key online insights (e.g. social listening, sentiment analysis, KPIs like mentions, hashtag, engagement rate, reach, \xe2\x80\xa6), SEO optimization, content efficacy assessment (e.g. visibility, engagement rates, formats, lengths optimization rules, \xe2\x80\xa6)
• Excellent agency / partners management skills
• Be the reference point in the digital, media, and marketing space, being up to date on latest channels, buying methods, ad units, ...
• Influential leadership
• Excellent verbal, written communication and presentation skills
• Robust experience in stakeholder management, both local and foreign, internal and external
• Fluency in English and ability to communicate at all levels
• Entrepreneurial mindset within a collaborative environment
• Strong interpersonal, communication and influencing skills

What\'s on Offer

• Be part of an inclusive, talented, fun, dynamic, passionate and welcoming team!
• Competitive salary and generous bonus scheme
• Hybrid working week with 3 days in the office and 2 days from home
• Private Medical and Dental healthcare available to you and your family at no extra cost
• 25 days holidays, plus bank holidays
• Generous pension scheme where employees contribute 2% and the company contributes 8%
• Enhanced parental leave & pay and access to coaching for new parents
• Fitness allowance to support your mental and physical wellbeing
• Access to a wide range of learning resources including LinkedIn Learning
• Life assurance cover of four times your annual salary
• Income protection
• Support for your charitable fundraising efforts
• Enjoy our portfolio of brands with our product allowance

Our commitment to Diversity & Inclusion:

At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individual\'s race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.

Note to applicants:

Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.

Notice to third party agencies:

Please note that we do not accept unsolicited resumes from recruiters or employment agencies. In the absence of a signed Recruitment Services Agreement, we will not consider, or agree to, payment of any referral compensation or recruiter fee. In the event that a recruiter or agency submits a resume or candidate without a previously signed agreement, we explicitly reserve the right to pursue and hire those candidate(s) without any financial obligation to the recruiter or agency

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