Job Description

About Us

HUS London is a modern Chinese restaurant in London, specialising in refined Southern Chinese cuisine. Following the success of our first launch, we are preparing to open Hus Robatayaki in October 2025 -- a new concept inspired by Japanese robata grill culture with a modern twist.

We seek a creative, culturally fluent, and bilingual Marketing Manager to lead the branding and marketing of this venture while supporting the operational growth of our expanding brand.

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Key Responsibilities

Digital Strategy & Brand Development

- Plan and execute cost-effective digital marketing strategies for Hus Robatayaki, ensuring alignment with budget constraints for the new launch.

- Manage and grow our presence across Chinese (Xiaohongshu, Weibo, Douyin) and UK (Instagram, TikTok) social platforms.

- Create compelling content calendars and campaigns to drive pre-opening buzz and post-launch engagement.

- Participate in brand positioning, market research, and competitive analysis to optimise ROI.

Operational & Cost Management

- Collaborate with management to monitor marketing expenditures, ensuring efficient resource allocation for the second restaurant's launch.

- Support day-to-day operational marketing needs for both HUS London and HUS Robatayaki, including promotions, events, and partnerships.

- Track KPIs (e.g., CAC, engagement rates) to refine strategies and report on performance.

Cross-Cultural Storytelling

- Develop culturally nuanced narratives that resonate with UK and Chinese-speaking audiences.

- Leverage food and hospitality trends to enhance brand differentiation.

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Requirements

- Master's degree in Marketing, Media, Economics or related field.

- Fluent in Mandarin and English (written/spoken).

- Experience in digital marketing, with expertise in UK and Chinese social platforms.

- Passion for food culture (Japanese/British/Shanghainese); familiarity with omakase/Michelin dining preferred.

- Strong analytical skills to balance creativity with cost efficiency.

- Ability to multitask in a fast-paced environment, supporting both strategic and operational needs.

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Benefits

- 28 days paid holiday (incl. bank holidays).

- Free staff meals + discounts across our restaurants.

- Career growth in a dynamic, expanding hospitality group.

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Join Us

If you're driven by food, digital innovation, and shaping cross-cultural brands, help us launch Hus Robatayaki into London's competitive dining scene.

Apply Now: Send your CV and portfolio (if available) to [email].

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Master's (??)
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Marketing: 2 ? (??)
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English, Mandarin (??)
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