Job Description

Digital Marketing Manager - G Plan

Who are Sofa Brands International?

Sofa Brand International is a market leader, and home to five unique sofa brands: Duresta, Parker Knoll, G Plan, Collins & Hayes, The Lounge Co.

Our range of contemporary and classic styles reflect the individual needs and lifestyles of our customers and can be found in 600 retail outlets across the UK. Sofa Brands International has a collective heritage of over 500 years' experience in the industry. With a wealth of design, manufacturing, sales, and marketing talent, we are a force to be reckoned with when it comes to British-made, handcrafted furniture.

At the heart of the group lies great British design and craftsmanship. Every piece of furniture from SBI's five brands is made by hand in purpose-built factories in Nottinghamshire and Wiltshire. The group excels in combining the best of traditional furniture making methods with cutting-edge techniques.

At Sofa Brands International, we work hard to offer the best in the industry and we're the largest manufacturer of quality sofas in UK. Our employees are the lifeblood of SBI; the group employs over 700 people in the UK and Lithuania.

Job Overview

As a key member of the Marketing team, the role holder's key duties will be to support the Head of Marketing in communicating the brand values and story through effective brand marketing materials, campaigns, and activities. This role covers 5 Key UK Brands all part of the Sofa Brands International Group including G Plan, Parker Knoll, Duresta & The Lounge Co. The role will assist with the Website Management of all Sofa Brands Content Management Systems.

Main Duties:

Management of the 4 X Sofa Brands Content Management Systems, mainly using WordPress. Ensuring all Websites are accurate, up to date and on brand. Raise All CMS Support Tickets. Join Weekly CMS calls, have a strong input in project development and managing retainer hours. Create Landing Pages. Manage Web Banners. Uploading all new models and fabrics to the websites. Uploading all Imagery & Line Drawings. Assisting with setting promotions live. Manage our Customiser platform, ensuring all new models and fabrics are created and uploaded. SEO Content Management. Maintain the Retailer Portals ensuring these are kept up to date and manage access for all retailers. Manage all retailer links on the SBI websites. Maintain the Retailer Websites ensuring these are accurate and up to date. Create and uploading Blog content for all 6 Brands. Updating and uploading all E-Brochures. Proofing all Digital Content from the Digital Coordinator. Monitor and report on Digital Marketing performance. Uphold the brand tone of voice and brand guidelines in all communications. Assist with other Marketing/Retail/wider business support tasks as required.

Qualities we value

Excellent organisational skills and attention to detail. Strong communication and interpersonal skills, with the ability to handle sensitive information confidentially. Personal and professional Integrity. A team player who leads by example. The ability to prioritise their workload.

Experience and Skills

Hybrid Working: 4 x days per week in the Melksham Marketing office - 1 x day WFH (Friday). Previous experience within a marketing role. Previous experience managing a CMS Platform. Proficient in WordPress. Proficient with Google Analytics. Experience with SEO Content. Proficient with Google Ads is desirable. Experience with Blog writing and proofing is desirable. Knowledge of traditional and digital marketing, content marketing, and social media marketing. Good attention to detail as there is a lot of data input. Proficient in full Microsoft Office suite, especially with Excel and PowerPoint. Excellent written communication and presentation skills and a demonstrated ability to deal effectively with all levels of internal and external stakeholders.

Diversity, Equity, and Inclusion

At Sofa Brands International, we value diversity and promote a respectful and inclusive environment for all. We are dedicated to equity and fostering a culture that embraces and supports individuals of all races, genders, sexual orientations, religions, and socio-economic backgrounds, both within our team and in the wider community.

As an equal opportunities employer, we strictly enforce our Respect at Work policy and are committed to addressing and challenging any form of discrimination or inappropriate behaviour.

Benefits:

24 days annual leave - G Plan Contract Bereavement leave Company pension Cycle to work scheme. Retail discounts via Help @ Hand Free parking Life insurance Sick pay - as per contract terms Staff purchase scheme. Access to Apprenticeships and training opportunities

Work Location:

In person - site-based role.
Job Types: Full-time, Permanent

Benefits:

Bereavement leave Company pension Cycle to work scheme Employee discount Free parking Health & wellbeing programme On-site parking Store discount Work from home
Schedule:

Day shift Monday to Friday
Experience:

Marketing: 1 year (required)
Location:

Melksham SN12 6GU (preferred)
Work Location: In person