Job Description

Contract:

Permanent, full-time position

Job Title:

Digital Marketing Manager

Salary:

30,000 - 34,000 per annum

Responsible to:

Senior Digital Marketing Manager

Directorate:

Communications

Are you a strategic digital marketer with a passion for North East England?

Are you excited by the challenge of growing web traffic, bookings, leads and commercial income? Do you thrive on working with AI, data, technology and partners to deliver results? Are you ready to shape the future of the visitor economy across Newcastle and North East England? Do you want to lead high-impact digital campaigns that promote our region to the world?
The visitor economy in North East England is now worth over 6.6 billion, employing more than 62,000 people. With a vision to double this in the next 10 years, we are recruiting a results-driven Digital Marketing Manager to help realise that ambition while also attracting supporting us to drive investment and create new economic opportunities across the North East. This is an exciting opportunity for an experienced digital professional to take a leading role across the all of NGI's websites, ensuring they are effective, engaging and future-ready.

Job role and purpose:

The Digital Marketing Manager will support the delivery of digital innovations and enhancements, including new tools, features, integrations and user experience improvements working closely with agencies, developers and internal teams.

They will coordinate digital advertising and affiliate income activity, lead on web performance reporting, and support the use of data to drive engagement and results across our portfolio of visitor-facing, B2B and investment platforms. They will also oversee the management of bookable products and experiences across NGI's consumer websites, creating and delivering strategies to drive bookings, improving conversion rates and increasing revenue.

This role requires an innovative thinker with hands-on experience in coordinating website development, delivering campaigns, coordinating web performance reporting, and tailoring content to diverse audiences from leisure visitors to international travellers and B2B stakeholders.

You will have:

3+ years' experience in a digital marketing role. Proven experience managing and improving websites, ideally across a portfolio or multi-site environment. Strong technical understanding of CMS platforms, user journeys, SEO, and performance reporting. Demonstrable experience of managing digital projects with developers or tech partners, from scoping through to launch. A track record of delivering commercial digital activity and generating revenue through advertising or affiliate partnerships. Familiarity with AI tools or technologies and their application within digital content and marketing. Strong writing and editing skills, attention to detail, and the ability to present complex information clearly. Knowledge of GDPR, website accessibility standards (e.g. WCAG), and other relevant digital compliance legislation. A proactive, solution-focused mindset and the ability to work independently and as part of a team. Experience tailoring content and campaigns to audience segments across leisure, business, domestic, and international markets. Confidence using visitor data and insights to inform campaign strategy and performance improvement.
Who we are:

Newcastle Gateshead Initiative (NGI) is a destination and inward investment agency whose?mission is to inspire people to visit, live, learn, work, and invest in Newcastle, Gateshead, and the wider region.

We exist to benefit local people, creating jobs, opportunities, and a great place to live for current and future generations. NGI champions key growth sectors on a global stage, maximising impact with the support of hundreds of public and private sector partners.

We promote the city and region on a national and international level driving visitor economy growth and attracting investment. We undertake a range of place promotion activities, for capital investment and the real estate sector.

We are also the VisitEngland recognised Local Visitor Economy Partnership for Newcastle and Gateshead and the lead accountable body for the first-ever Destination Development Partnership Pilot in England funded by the Department of Culture, Media, and Sport (DCMS). As a social enterprise, all projects are dedicated to making a lasting social and economic impact.

How to apply

To apply for this position, you can download the full job description and person specification and application form from our website, www.ngi.org.uk/who-we-are/careers/

The closing date for this job is Friday 29th August

Completed applications and equal opportunities monitoring form should be emailed to jobs@ngi.org.uk.

Please note we do not accept CVs.

What can NewcastleGateshead Initiative offer you?

Generous annual leave entitlement (25 days, plus bank holidays, increasing to 27 after 2 years' service) Enhanced occupational sick pay Death in service benefit Eyecare vouchers Fantastic learning and development opportunities Commitment to and investment in your Continued Professional Development Employee Assistance Programme City centre office location with flexible hybrid working with an expectation to be in the office 3 days per week.
Job Types: Full-time, Permanent

Pay: 30,000.00-34,000.00 per year

Work Location: Hybrid remote in Newcastle upon Tyne NE1 1SE