Job Description

Job Advert

About the Role:

We are seeking an experienced and results-driven Digital Marketing Manager with strong expertise in WordPress, SEO, digital technology and website analysis. In this role, you will lead our digital marketing, website performance, optimise content for search engines, and drive online growth. The ideal candidate has a deep understanding of technical SEO, content marketing, and website management, ensuring our digital presence is both effective and innovative.

Key Responsibilities:

Website Management: Oversee and manage our WordPress website, ensuring optimal performance, security, and user experience to enhance growth opportunities. SEO Strategy: Develop and implement an SEO strategy, including on-page, off-page, and technical SEO improvements to drive organic traffic. Content Optimization: Collaborate with content creators to ensure SEO-friendly copy, metadata, and keyword integration. Performance Analytics: Monitor, analyse, and report on website traffic, conversions, and campaign effectiveness using tools like Google Analytics, Google Search Console, and other relevant platforms. Digital Advertising: Oversee paid campaigns (PPC, social media ads, Google Ads) and optimize for performance and ROI. Tech & Integrations: Manage website integrations, plugins, and ensure smooth technical operations of all digital platforms. Conversion Rate Optimization (CRO): Identify and implement improvements to enhance user experience and maximize lead generation. Email Marketing: Support email marketing efforts through automation, segmentation, and campaign optimization. Stakeholder Collaboration: Work closely with internal teams, developers, and agencies to execute digital initiatives.

Requirements:

Proven experience in WordPress website management, including themes, plugins, and security best practices. Strong understanding of SEO principles, keyword research, link-building strategies, and algorithm updates. Familiarity with Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar SEO tools. Experience in technical SEO, including site speed optimization, structured data, and schema markup. Knowledge of HTML, CSS, and basic JavaScript is a plus. Experience in digital advertising and PPC campaign management. Proficiency in email marketing platforms and automation tools. Ability to analyse data and provide actionable insights to improve digital marketing performance. Strong project management and organizational skills.

Preferred Skills & Experience:

Experience with CRM tools like HubSpot, Salesforce, or similar. Knowledge of UX/UI best practices. Familiarity with A/B testing tools and CRO techniques. Previous experience in managing digital marketing budgets. * Strong analytical mindset with a passion for digital innovation.