Job Description

Job Title:

Digital Marketing Manager

Salary:

35,000-40,000 DOE

Location:

Carsa HQ

Department:

Marketing

About Us:

At Carsa, our mission is to evolve the UK's car buying journey with a seamless, convenient, and affordable Omni-Channel experience, offering customers exceptional choice, great value, and a reliable service.

Our company values drive everything we do:

Customer-Centric Innovation

- Delivering Value & Convenience

Innovation & Agility

- Driving the Future of Automotive Retail

Collaboration & Integrity

- Stronger Together

Sustainable Growth & Responsibility

- Building for the Long Term

Role Overview:

The Digital Marketing Manager plays a key role in driving Carsa's growth through data-led marketing campaigns, paid advertising strategies, and digital partnerships. This position will be responsible for managing PPC campaigns (including Google Ads), leveraging data and insight to optimise performance, and supporting relationships with classified aggregator platforms.

This is a hands-on role that requires both strategic thinking and executional excellence. The successful candidate will be comfortable working collaboratively as part of a team, while also operating independently to deliver measurable results across multiple digital channels.

Key Responsibilities:

Strategy & Leadership

Develop and manage Carsa's paid media strategy across PPC, Google Ads, and digital display campaigns. Use data and insight to drive decision-making, ensuring marketing activity delivers strong ROI and aligns with Carsa's growth ambitions. Actively contribute to senior-level marketing planning, ensuring campaigns support Carsa's brand, sales, and customer engagement objectives. Champion Carsa's values, ensuring all marketing activity reflects integrity, collaboration, and customer-centric innovation.

Campaign Management

Plan, execute, and optimise PPC and Google Ads campaigns across search, display, and retargeting networks. Design and build relevant campaign artwork and creative assets, ensuring all content is brand-aligned, engaging, and tailored to specific channels and audiences. Manage day-to-day relationships with classified aggregators (e.g., AutoTrader, Motors.co.uk), ensuring Carsa gains maximum visibility and value from these partnerships. Collaborate with internal sales and operations teams to ensure marketing efforts are fully aligned with inventory, pricing, and customer needs. Oversee SEO, content, and digital performance marketing where relevant, working with external partners and internal stakeholders.

Performance & Insight

Monitor, report, and analyse campaign performance using platforms such as Google Analytics and internal dashboards. Translate data into actionable insights to improve conversion rates, cost per lead, and overall campaign performance. Conduct competitor and market analysis to ensure Carsa remains at the forefront of digital automotive retail. Identify new digital channels, tools, and innovations that can support Carsa's marketing growth.

Collaboration & Growth

Work closely with the sales, operations, and creative teams to ensure integrated marketing strategies. Balance independent delivery with collaborative teamwork, contributing to a positive, high-performance culture. Support budget management, forecasting, and reporting for all digital marketing activities.

Key Skills & Experience

Proven track record in digital marketing, with strong experience in PPC and Google Ads campaign management. Strong analytical skills with the ability to interpret data and deliver actionable insight. Experience managing classified aggregator platforms (e.g., AutoTrader, Motors.co.uk). Proficient in tools such as Google Analytics, Google Ads Manager, and CRM/marketing automation systems. Excellent communication, relationship management, and organisational skills. Ability to work independently as well as collaboratively across multiple teams.
Results-driven mindset with a focus on ROI, growth, and continuous improvement.

Job Type: Full-time

Pay: 35,000.00-40,000.00 per year

Benefits:

Work from home
Work Location: In person