Job Description

Job Summary

Adam Bernard Solicitors is seeking a talented and proactive

Digital Marketing Executive

to lead our online marketing efforts across Google, Meta, SEO, and social media platforms. The ideal candidate will have hands-on experience in paid advertising, content creation, analytics, and digital strategy.

This is an exciting opportunity for a creative and data-driven marketing professional who is ready to take ownership of campaigns and help grow the firm's online presence and lead generation.

Key ResponsibilitiesPaid Advertising (PPC)

Plan, manage, and optimise PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and TikTok. Conduct detailed keyword research, competitor analysis, and audience targeting. Monitor campaign performance, adjust strategies, and maximise ROI. Prepare monthly performance reports and insights.

SEO & Website Optimisation

Implement on-page and off-page SEO strategies to improve search rankings. Optimise website content, metadata, and landing pages for performance. Conduct SEO audits and recommend technical improvements. Monitor website analytics and user behaviour to improve conversions.

Content Creation

Create engaging content for social media platforms (Facebook, Instagram, LinkedIn, YouTube, TikTok). Design graphics, visuals, short videos, and marketing materials. Write compelling captions, blog posts, landing page content, and ad copy. Work with the team to develop marketing campaigns and branding initiatives.

Social Media Management

Plan, schedule, and publish social media content across all platforms. Increase engagement, reach, and follower growth. Respond to messages, comments, and enquiries professionally. Analyse performance metrics and adjust content strategy accordingly.

Lead Generation & CRM

Use targeted campaigns to increase inbound enquiries and qualified leads. Track leads and conversions using CRM systems (training provided). Provide analysis on lead quality and conversion performance.

Key Skills & Experience Required

Minimum

1-2 years of experience

in digital marketing, PPC, or content creation. Strong experience with

Google Ads

,

Meta Ads

, and/or

YouTube advertising

. Practical knowledge of

SEO best practices

and analytics tools (Google Analytics, Search Console). Strong creative skills for content design (Canva, Photoshop, or similar). Experience in video editing (CapCut, Premiere Pro, Final Cut) is an advantage. Excellent writing skills and ability to create engaging content. Ability to analyse data, optimise campaigns, and generate clear reports. Highly organised, proactive, and able to work independently.

What We Offer

Competitive salary depending on experience Opportunity to lead digital strategy for a growing firm Professional development and training opportunities Supportive team environment Career progression within the marketing department Modern office and tools to support your creativityent for websites, blogs, social media, newsletters, and other marketing channels. Collaborate with the marketing team to develop content strategies that enhance brand visibility and engagement. Manage and update social media accounts by creating compelling posts and engaging with followers. Assist in developing press releases, media pitches, and other public relations materials. Edit and proofread content to ensure clarity, consistency, and adherence to brand guidelines. Monitor content performance metrics and suggest improvements based on analytics data. Stay informed about industry trends to ensure content remains relevant and innovative.

Skills

Proven experience in content writing or related roles. Strong understanding of public relations principles and practices. Proficiency in social media management tools and platforms. Excellent written communication skills with a keen eye for detail. Ability to adapt tone and style to suit different audiences and channels. Organised, proactive, with the ability to meet deadlines consistently. Creative thinker with strong research skills to produce accurate and engaging content. This position provides an exciting platform for creative professionals eager to make a meaningful impact through compelling storytelling across multiple channels.
Job Types: Full-time, Permanent

Work Location: In person