Job Description

About Tops Pizza

Tops Pizza is one of the UK's leading and fastest-growing Quick Service Restaurant (QSR) brands, with over 85 branches nationwide and ambitious plans to triple our estate size in the next 3 years.

We are seeking a Digital Marketing Specialist with proven experience in QSR, retail, or franchise marketing. This role is not for beginners -- we need someone who has been in this space before, understands the pace and pressure of multi-site operations, and is ready to work hard and smart to help us grow into a national powerhouse brand.

Key ResponsibilitiesDigital Marketing Strategy & Execution

Lead and execute end-to-end digital campaigns to drive online orders, sales, and customer loyalty. Plan, manage, and optimise performance marketing (Google Ads, Meta Ads, TikTok, SEO, PPC). Ensure digital activity aligns with Tops Pizza's growth targets and brand identity.

Franchise Marketing Support

Develop and deliver scalable local marketing campaigns for 85+ stores in the future. Support franchisees in executing local digital advertising that drives results. Monitor, analyse, and ensure consistent brand presence across all locations.

Social Media & Content

Own our social media strategy, creating engaging, customer-focused campaigns. Drive engagement through promotions, seasonal campaigns, and creative storytelling. Manage content calendars and ensure consistency across national and local channels.

Website & Digital Platforms

Partner with web developers to improve website performance, online ordering, and customer experience. Support the rollout of digital loyalty schemes, CRM, and app-based initiatives. Monitor and improve online conversion rates.

Analytics & Reporting

Analyse campaign performance using Google Analytics, Meta Business Suite, and other tools. Provide regular insights to senior management, using data to drive ROI and continuous improvement.

What We're Looking For

Proven experience in QSR, retail, or franchise digital marketing -- this is essential. Strong background in performance marketing (PPC, paid social, SEO, Google Ads, TikTok, Meta Ads). Hands-on with Google Analytics, SEO tools, and campaign optimisation. Excellent communication skills; able to work with both head office teams and franchise owners. Hardworking, adaptable, and willing to go above and beyond -- this role is fast-paced and high-pressure. Highly organised, creative, and results-driven.

Career Growth

With our ambitious expansion, this role offers clear progression into Digital Marketing Manager or Head of Marketing. The right candidate will grow alongside the brand, eventually leading a team and shaping the entire marketing strategy for Tops Pizza.

What We Offer

Competitive salary (based on experience). The chance to own the digital marketing function in a fast-growing QSR brand. Opportunity to work directly with senior leadership and make a visible impact. A dynamic, challenging environment where hard work and results are recognised. Clear career progression into marketing leadership roles.
This is not a 9-5 desk job. We need someone ambitious, proactive, and hardworking -- a marketer who thrives in a fast-moving, franchise-driven business and wants to help build one of the UK's most exciting QSR brands.

Job Type: Full-time

Pay: 30,000.00-45,000.00 per year

Work Location: In person