Job Description

Digital Marketing Specialist - Google Ads & Lead Generation

Location:

Remote / Hybrid (Manchester)

Brands:

Boombiotics, Boombae Salon (Dublin), The Laser Club (UK & Dublin)

Job Type:

Full-time

About the Role

We're looking for an experienced Digital Marketing Specialist to manage and grow our Google Ads performance across three fast-growing brands in the beauty, wellness, and aesthetics space. Your primary goal: drive high-quality leads, online bookings, and product sales.

You'll be hands-on with campaign creation, optimisation, tracking, and reporting -- with clear targets, strong support, and room to scale your impact.

Key Responsibilities

Plan, create, and manage Google Search, Display, Shopping (Boombiotics) and Campaigns. Drive lead generation for Boombae Salon and The Laser Club's clinics across the UK & Dublin. Optimise campaigns to improve CPA, ROAS, and conversion rates. Implement strong tracking through GA4, Tag Manager, call tracking, and UTM parameters. Build and optimise landing pages to improve conversions. Conduct keyword research, competitor analysis, and A/B testing. Produce weekly and monthly performance reports with actionable insights. Work closely with each brand's managers to align campaigns with promotions and business goals.

Requirements

2+ years of hands-on experience managing Google Ads campaigns. Proven track record of delivering leads and revenue from paid search. Strong understanding of key performance metrics (CPA, ROAS, CTR, Quality Score). Experience with GA4, GTM, and conversion tracking. Strong analytical mindset and the ability to interpret data clearly. Ability to manage multiple campaigns/brands at once.

Nice to Have

Experience with Meta Ads or TikTok Ads. Background in beauty, aesthetics, or wellness marketing. CRM or email automation experience (e.g., HubSpot, Mailchimp). Basic creative or landing page building skills.

What We Offer

Competitive salary (DOE) up to 50K Flexible remote/hybrid working options. Opportunity to shape digital strategy across multiple growing brands. Supportive, collaborative team with room for growth. Fast-paced environment with real autonomy.
Job Type: Full-time

Pay: 25,000.00-50,000.00 per year

Benefits:

Casual dress Company events Company pension Employee discount Flexitime Free parking On-site parking Store discount Work from home
Work Location: In person