Job Description

We have an exciting opportunity for a Digital Optimization Specialist to join our growing Marketing department, based in the A&O Shearman Belfast office.

The Digital and Marketing Technology team

implements and manages the firm's integrated marketing information systems and digital marketing communications channels. The digital channels include our public and client websites, email marketing system, content libraries, and blogs. The team is also responsible for the technologies that support core business development and marketing processes, including experience collection, contact management, pitching and opportunity management, CV management, event management, client segmentation and marketing analytics. These broad areas of activity support each other and overlap, helping to provide a 360 view of our interactions with a client. The team is part of the global marketing, business development and communications group.

What you will do

We are looking for a driven and enthusiastic specialist in our Belfast office to take ownership of a number of search engine optimisation (SEO), generative engine optimisation (GEO), digital, and content design initiatives that will improve our digital content and campaigns and boost quality traffic to the A&O Shearman website.



This role blends classic SEO expertise with cutting-edge GEO--ensuring our content is discoverable, relevant, and authoritative in both search engine results and optimizing the firm's content for mentions in AI-generated responses.



The specialist will work closely with different stakeholders including the Global Content and Campaigns team to ensure the ongoing success and optimization of the firm's content, while playing a vital role in increasing the visibility and emphasis on SEO and GEO within the business.



They will conduct in-depth keyword research and make on-page optimisations to improve search engine rankings. Alongside the Digital Manager, they will ensure the internal reporting dashboards are optimized to reflect relevant website and content performance data in line with SEO and GEO strategies. Similarly, collaborating with the Digital Manager to identify general technical and off-page SEO improvements for the site such as site speed, structured data, sitemap indexing, link building and more.

As a Digital Optimization Specialist, you will:

Conducting keyword research and providing recommendations for static pages, insights, and content campaigns. Optimizing metadata, internal linking, and on-page elements for SEO and GEO. Monitoring performance and keyword rankings using Google Search Console, SEMrush, and other related tools. Using Siteimprove to identify and categorize technical SEO, accessibility, and performance issues. Contributing to a GEO and SEO strategy for the firm. Monitoring emerging trends in AI search, SEO, and digital best practice. Working closely with the Content Review and Workflow Specialist to ensure website content is being published in line with brand and digital optimization guidance. Working with content and campaigns team in optimizing campaign content in line with SEO and GEO strategies. This includes reviewing and refining copy, recommending templates, layouts, components, and formats. Collaborating with the Digital Manager and Content Review and Workflow Specialist to analyze content performance dashboards and benchmarking to identify content that either needs to be improved or retired from the website. Maintaining digital optimisation guidelines and sharing best practice with the business, offering advice and specialised training where required. Training other members of the digital team to perform keyword research. Working within the website content management system, uploading, and editing content. Assisting the digital team with the testing of new features and bug fixes on the website and other applications. Delivering business as usual support for the firm's other global digital marketing channels. Supporting the BD and Marketing Function with other outputs, as required.

What you will have

Proven experience in SEO and digital content optimization. Interest in generative AI platforms and conversational search/AI prompts. Strong analytical skills and experience with SEO, analytics, and digital tools (GA4, Google Search Console, SEMrush, SiteImprove). Understanding of structured data, schema markup, and entity-based SEO. Familiarity with user-centred design processes and web accessibility matters a plus. Excellent written skills, with a keen eye for detail and perfect grammar. Excellent communication and collaboration skills. Is a self-starter, uses initiative and has a desire to take ownership of projects.
A&O Shearman recognises the value of flexible working and embraces hybrid working, allowing our people to work from home up to 40% of their working time. We do however remain committed to working together in person for the remaining 60% of time so that we can learn, grow and succeed together.



Should you require additional support at any stage of the recruitment process due to a disability or a health condition, please do not hesitate to contact a member of our recruitment team who will work with you to provide any adjustments as required.



We are an equal opportunities recruiter and do not discriminate on the basis of race, colour, sex, religion, sexual orientation, national origin, disability, or any other protected characteristic.