Job Description

Digital PR Director | Hybrid/Remote | Full-Time | Permanent
We're Sleeping Giant Media. A multi-award-winning digital marketing agency on a mission to make digital better. From Folkestone to Europe, we help businesses grow through smart strategy, creative thinking and genuine partnership.
Right now, we're looking for a Digital PR Director to join our growing team. As a , we're proud to be part of a global community of businesses committed to balancing profit with purpose. Our workplace is grounded in equity, transparency and impact, where doing good and doing great go hand in hand.
We believe in flexible working, diverse voices and giving people the space to thrive. If you're someone who loves learning, tackling new challenges and being part of something meaningful, we think you'll fit right in.
About the role
RIGHT TO WORK: Applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
NO RECRUITMENT AGENCIES: Please note that we are not seeking assistance from recruitment agencies for this role. We have established relationships with selected partners and will reach out to them directly if support is needed.
WORK LOCATION & FLEXIBILITY: Hybrid/Remote. We're open to discussing arrangements that work best for you.
DURATION: Permanent, Full Time. Working Monday to Friday 9am-5:30pm (37.5 hours weekly).
PACKAGE: Starting from 49,000 DOE +Benefits
We're proud to be B Corp certified and a employer. We publish salaries in all job ads to ensure transparency and fairness for every candidate.
THE ROLE
As our Digital PR Director, you'll take ownership of our Digital PR service offering, setting the vision, standards and direction for how we deliver high-impact, performance-led Digital PR for our clients.
You'll play a pivotal role in shaping how Digital PR operates at Sleeping Giant Media from strategy and innovation through to delivery, reporting and team development. Working closely with the Head of Content & Digital PR, you'll help evolve our offering, drive revenue growth and ensure our work consistently delivers tangible results.
Owning and developing the Digital PR service, refining ways of working and driving continuous improvement in quality, efficiency and effectiveness.
Leading Digital PR strategy across key accounts, from ideation through to delivery, reporting and optimisation.
Setting campaign KPIs and leading on performance reporting, including metrics such as brand presence, sentiment, backlink acquisition and citations in AI engines.
Leading on Digital PR sales proposals, supporting new business wins and client retention.
Working collaboratively with SEO, Content, Accounts and Project Management teams to deliver integrated, holistic strategies.
Developing and maintaining scalable Digital PR processes, including the responsible use of AI to improve efficiency and innovation.
Mentoring, coaching and developing the Digital PR team, helping them grow their skills and confidence through feedback and training.
Keeping a strong point of view on industry trends, Digital PR innovation and publishing standards, bringing insights back into the business to inform decision-making.
Supporting recruitment for Digital PR roles as the team grows.
THE PERSON
You're a strategic Digital PR leader who combines big-picture thinking with hands-on delivery. You care deeply about quality, impact and doing things the right way, for clients, for teams and for the wider industry.
You'll thrive in this role if you:
Are an experienced Digital PR professional with a clear point of view on what 'good' looks like and the ability to set and uphold high standards.
Enjoys leading, mentoring and developing people and take pride in helping others grow.
Are commercially aware, with the ability to connect Digital PR activity to wider business goals and client outcomes.
Are comfortable operating at both strategic and tactical levels, from shaping service direction to reviewing campaign delivery.
Think analytically and use data, insight and performance metrics to inform decisions and storytelling.
Are naturally collaborative, working well with SEO, Content, Accounts and Project teams to deliver joined-up strategies.
Communicate clearly and confidently with clients, colleagues and stakeholders, adapting your style to suit different audiences.
Stay curious and forward-thinking, keeping up with Digital PR, media and publishing trends, including the evolving role of AI.
Take accountability seriously, owning outcomes and continuously looking for ways to improve how things are done.
AI & INNOVATION
We're committed to embracing innovation and evolving with the digital landscape and that includes the smart use of AI.
We see AI as a tool to enhance our work, not replace it. Whether it's streamlining processes, uncovering insights, or supporting creativity, we're always exploring how AI can help us deliver smarter, more effective results for our clients.
You don't need to be an AI expert to work here - just open-minded, curious and willing to experiment. We'll support you with tools, training and opportunities to learn, so you can confidently engage with AI in a way that enhances your work and adds value to your role.
If you're excited about the future of digital and want to be part of a team that uses technology with purpose and responsibility, you'll feel right at home.
OTHER INFORMATION
We are passionate about fostering a workplace where everyone can be their authentic selves and feel supported to thrive. We encourage applications from people of all backgrounds, including those people from underrepresented backgrounds, people with disabilities and individuals of all faiths or beliefs.
Please note that applicants must have the right to work in the UK, as we are unable to provide visa sponsorship.
We do not ask about criminal convictions during our recruitment process. We believe in fair access to employment for everyone.
We are committed to creating an inclusive and accessible recruitment process. If you need reasonable adjustments or specific support during the recruitment process, or once in the role, we'll do everything we can to accommodate your needs.
Our interview process will involve getting in touch with you over email - never WhatsApp. And we will never ask for any payment or payment information from you. If in doubt, just get in touch!
If you're not sure you're 100% qualified but are excited about the role, apply anyway. We value potential and passion just as much as experience.
If you need to discuss any adjustments, get in touch at .
About the company
Sleeping Giant Media is a purpose-driven digital marketing agency based in Kent, delivering industry-leading work across search, social, content, data and digital strategy. Since 2008, we've been on a mission to Awaken Potential - in our clients, our team and our wider community.
Proudly independently owned, multi-award-winning and a certified B Corp, we're committed to doing business the right way - balancing people, planet and profit. Whether it's SEO, PPC, content marketing, or analytics, we deliver with expertise, integrity and impact.
And while we take our work seriously, we don't take ourselves too seriously - you'll find no egos here, just smart, passionate people doing great work together.
Required Criteria

• Substantial experience (typically 7-10+ years) in Digital PR, media, publishing and content-led marketing
• Digital marketing agency experience and familiarity with agency-side operations.
• Experience in developing Digital PR strategies, using a variety of data sources to create a cohesive and performance-driven strategy for execution.
• Experience leading, mentoring or managing team members, with a focus on quality, consistency and development.
• Campaign management of organic Digital PR activities that have tangible results and impact to clients.
• Up to date knowledge of measurable Digital PR measurements, including but not limited to: citations in AI engines, backlinks, brand presence, brand sentiment.
• A strong network of media contacts in the UK and beyond, including National and Regional media titles.
• A strong understanding of how Digital PR contributes to organic performance alongside SEO and Content, including measurement, attribution and integration with wider strategies.
• Strong organisational and time management skills, with the ability to balance strategic priorities and delivery demands.
• Comfort using Digital PR and SEO tools (such as Ahrefs, BuzzStream or similar), or a willingness to quickly get up to speed.

Desired Criteria
Skills you'll need

Skills Required