Job Description

Director of Marketing
Our Marketing team are now looking for a Director of Marketing to lead our brand's strategic growth. This is a rare opportunity to shape the future of Harrods' brand presence, leading a high-performing team and working cross-functionally with Retail, Digital, Partnerships, PR, Creative, and Merchant teams to deliver exceptional campaigns and experiences. Reporting to the Chief Brand & Reputation Officer, you'll play a pivotal role in defining our place in the luxury market.
About the Role
In this role, you will be responsible for defining and evolving Harrods' marketing strategy, ensuring consistency across all channels and touchpoints. You'll lead the creation of integrated marketing campaigns and partner with teams across the business to deliver unforgettable customer experiences. You'll be a key driver in building the annual marketing calendar, using customer insights and commercial data to shape and guide the strategic direction of our marketing efforts.
This role involves overseeing a wide scope--from international marketing to events and campaign planning--while championing a unified marketing agenda across the business. You'll manage a significant budget, ensuring ROI and alignment with business priorities.
Key responsibilities include:

• Leading the development and execution of holistic, insight-driven marketing strategies and campaigns.
• Collaborating across departments to drive performance and bring the brand to life through unique storytelling.
• Partnering with CRM, Digital, and Insight teams to enhance customer acquisition, retention, and loyalty.
• Driving alignment of marketing strategies with retail, digital, and partnership initiatives.
• Building and managing an annual marketing calendar that reflects Harrods' strategic goals.
• Overseeing and inspiring a team of marketing professionals across various specialisms.
• Managing the marketing budget and ensuring strategic investment in key brand moments.
• Supporting the development of a centralised event strategy and optimising brand partnerships and paid media.

This is a hybrid role based at our Hammersmith offices, with a minimum of three days on-site each week, depending on business needs. Please see our Hybrid@Harrods policy for more information.
About You
You will be an experienced marketing leader with a passion for luxury, storytelling, and brand building. Strategic, commercial, and emotionally intelligent, you thrive in a fast-paced environment and know how to inspire and lead high-performing teams.
You will also have:

• A proven track record in strategic marketing leadership, ideally within the retail or luxury sectors.

• Strong commercial acumen and the ability to align marketing strategy with business goals.

• Excellent project management skills and the ability to balance multiple priorities.

• Deep understanding of using data and insights to drive marketing strategy.

• Experience managing and influencing senior internal and external stakeholders.

• A natural ability to coach, develop and inspire others through change.

• A collaborative approach and a passion for inclusive leadership and creating a positive team culture.

About Us
Harrods is one of the world's leading luxury department stores, a destination for top designers and the most sought-after brands from around the globe. Our mission is to make every visit to our iconic Knightsbridge store one of the world's most inspiring shopping experiences.
Our Promise to You
Help us make the impossible possible for our customers and we'll do something remarkable for you. We offer a supportive and inspiring working environment and provide abundant opportunities to build an exceptional career across our diverse business areas.
Uniquely You
At Harrods, we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences, and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.
If you want to know more about life at Harrods, search #TogetherHarrods on LinkedIn, or follow us on Instagram @togetherharrods.
Additional Information:
Time Type: Permanent
Department: Brand & Reputation (Sarah Myler)

Skills Required