Director Us Oncology Digital Marketing (hybrid)

Gwynedd, PA - Wales, United Kingdom

Job Description




Our Marketing team is passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers\xe2\x80\x99 needs and strive to provide solutions to meet them.

The Director of US Oncology Digital Marketing will be responsible for managing a team of Associate Directors and Senior Specialists in the development and delivery of promotional campaigns, customer-centric educational resources and multichannel assets - to achieve business objectives and drive results. This work will be accomplished by installing and maturing both agile and non-agile operating models.

Works within the US Oncology organization to align on business priorities and translates brand strategy into high quality digital marketing campaigns focused on driving high quality customer experiences, across relevant channels and media opportunities. Ensures that all promotional work reflects a deep understanding of Oncology customers and their needs, and that these insights are thoughtfully incorporated into credible and compelling customer engagements.

Leads an omnichannel promotions team for assigned Oncology brands and tumors, as well as, cross-franchise promotional initiatives. Responsibilities may span healthcare professionals, consumers/patients and key account customers .

Shapes the communication strategy for assigned Oncology brands and demonstrates a deep understanding of customer channel preferences and behavioral segmentation. Proactively identifies issues/risks and works quickly to implement solutions. Facilitates rapid disciplined decision-making and identifies opportunities for increased effectiveness and efficiency of business operations and outcomes.

Leads several agile-based digital engagement teams to develop and execute promotional plans that (1) are integrated across customers and channels, (2) have detailed objectives and metrics plans, and (3) ensures promotional plans are refined to optimize return on investment.

People Management: Demonstrates key leadership behaviors to create a high-performing and engaged team. Responsible for talent development and management of direct reports, in accordance with employee development plans and company policies.

Transformational leadership: Demonstrates the ability to sponsor and coach Agile ways of working. Leads the capabilities development of the team, supporting the culture and mindset shift associated with agile work processes. Drives strategic initiatives to improve business results, customer experience and compliance.

Planning and Financial Management: Leads the planning process for the Oncology omnichannel promotions, with a focus on promotional effectiveness, Customer Journeys and innovation. Maximizes the effectiveness of the promotional budget. consistent with financial business objectives.

External Agency Management: Manages agency partnerships to ensure deliverables are of high quality, aligned to strategic business objectives, operating expectations and customer needs. Oversee agency performance management and remediation. Accountable for the integration and proficiency of the Agency model for Oncology and leads future evolutions and capabilities.

Remains current on trends in agile methodology and design thinking. Identifies industry-wide best practices and innovations.

Education Minimum Requirements

Required - Bachelors of Arts or Bachelors of Science

Preferred - Masters in Business Administration or Masters in Communications.

Required Experience and Skills

Minimum of 5 years in Pharmaceutical or Biologics Marketing. (e.g., Brand, Customer or Channel marketing). Demonstrated ability to develop and execute marketing strategy.

Minimum of 2 years of direct-line people management.

Experience in US commercial business or marketing roles.

Product Launch experience in Marketing, Sales or other commercialization functions.

Preferred Experience and Skills

Oncology therapeutic experience

Excels when addressing ambiguity, working outside existing processes or structures

Ability to establish networks across stakeholders to drive influence and alignment

Test and learn mindset to drive culture of innovation

Committed to applying agile values, principles, and practices

Location: Upper Gwynedd, PA with Hybrid work model (combination of 3 days in-office and 2 days work from home). Relocation assistance available.

NOTICE FOR INTERNAL APPLICANTS

In accordance with all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

#EBRG

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

Current Employees apply

Current Contingent Workers apply

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please if you need an accommodation during the application or hiring process.

We are an Equal Opportunity Employer, committed to fostering an inclusive and diverse workplace. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status, or other applicable legally protected characteristics. For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another\xe2\x80\x99s thinking and approach problems collectively.

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as \xe2\x80\x9cremote\xe2\x80\x9d.

Search Firm Representatives Please Read Carefully
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status: Regular

Relocation: Domestic

VISA Sponsorship: No

Travel Requirements: 25%

Flexible Work Arrangements: Hybrid

Shift: 1st - Day

Valid Driving License: No

Hazardous Material(s): N/A

Merck & Co.

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Job Detail

  • Job Id
    JD2996047
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Gwynedd, PA - Wales, United Kingdom
  • Education
    Not mentioned