Job Description

:

The Earned Influence & Brand PR Transformation Manager will spearhead an ambitious 18-24 month transformation of Mars' earned-first PR, social media, and influencer capabilities. This role focuses on driving growth and innovation across

Global Emerging Markets

and

Europe & Central Eurasia

, ensuring Mars' communications are integrated, impactful, and aligned with evolving market dynamics.

What are we looking for?

Proven experience in Marketing and/or Marketing Communications, with proven expertise in PR and earned media. Demonstrated ability to work across diverse geographies, ideally with exposure to emerging markets. Experience leading or contributing to transformation programs (agency, organizational, or functional) at global or regional level. Strong understanding of brand storytelling, cultural insights, and evolving media ecosystems. Cross-functional collaboration experience with Marketing, Creative, and Insights teams.

What will be your key responsibilities?

Support markets as they shift to a new Brand PR agency partner, establishing a unified operating model and clear performance expectations. Partner with Corporate Affairs and Marketing in key markets to embed an earned-first approach across Paid, Earned, Shared, and Owned media. Partner with Brand PR leads in Segments to identify scoping priorities for 2026 and work with Commercial to ensure inputs are accounted for. Implement new cross-functional processes. Work with the Core Transformation Team and regional stakeholders to codify planning, execution, budgeting, scoping, and agile activation approaches. Support the deployment of a new global framework to measure PR and earned media impact across both reputation and brand growth outcomes. Drive the change communications needed for adoption across the function. Identify capability gaps and provide recommendations on upskilling and resourcing needs.

What can you expect from Mars?

Work with diverse and talented Associates, all guided by The Five Principles. Join a purpose driven company, where we're striving to build the world we want tomorrow, today. Best-in-class learning and development support from day one, including access to our in-house Mars University. * An industry competitive salary and benefits package, including company bonus.