Job Description

We've built the toy store everyone is talking about--now we need your skills to make our digital world just as magical.

After 20 years of delighting families, My Small World has opened a flagship store in Bath that's being hailed as the most beautifully curated and designed toy shop in the UK. Now we're ready to give our online presence the same wow factor.

We're looking for a brilliant

Ecommerce and

Digital Marketing Manager

to bring creativity, strategy, and personality to our Shopify website, Klaviyo email campaigns, Shopify website, and social media channels. Think of it as telling our story online with the same flair we have in-store.

If you're returning from parental leave or looking to re-enter the working world in a way that celebrates both your

design skills

and your

real-life parent insight

, this could be your dream role.

We're after a designer-marketer hybrid who:

Has serious

Shopify

know-how (including some coding) Loves

Canva

,

Adobe Express

,

CapCut

, and clever content creation Knows how to tell beautiful digital stories that connect with fellow parents Can make emails sparkle (Klaviyo, we're looking at you) Is excited to work flexibly in a role that hugely respects you as a parent and as a creative.
This is a salaried role (not freelance), with a salary of

20,000-24,000 pro rata

, depending on experience. You'll be part of a small, brilliant, biscuit-fuelled team. No suits, no jargon, no drama--just space to shine.

Key Info:

Hours: ~20 hours per week (flexible, we'll work with you around childcare and home life) Location: Bath (hybrid, minimum 2 contact days per month) Type: Part-time, permanent Start: Flexible Salary: 20,000 to 24,000 pro rata, 20 hours per week.

E-Commerce & Shopify Expertise

Proven experience designing and managing

Shopify

websites (minimum 2+ years) Confident with

Shopify's theme customisation

, including: Editing

HTML, CSS, and Liquid

(Shopify's templating language) Creating custom sections or adjusting layouts for better UX Experience installing, evaluating, and configuring the

best Shopify apps

(reviews, upsells, bundles, SEO tools, etc.) Familiar with Shopify analytics and insights for continuous improvement

Design & Content Creation

A

strong eye for design

with hands-on experience using:

Canva

(quick and polished content)

Adobe Express

(more advanced or brand-consistent work)

CapCut

(short-form video creation/editing for reels, TikToks, and social ads) Able to produce beautifully branded graphics, banners, page layouts, and assets for both web and social Confident in maintaining visual consistency across all digital platforms

Email & CRM Marketing (Klaviyo)

Experience designing and scheduling

Klaviyo campaigns

Ability to build beautiful, responsive email templates that align with the brand

Social Media Understanding

Experience designing content optimised for platforms like Instagram, Pinterest, TikTok (no need to run the social accounts, but understand what kind of content works) Ability to coordinate brand visuals across platforms

Technical & Soft Skills

Experience working within a brand identity and keeping a consistent visual tone Strong understanding of

UX/UI best practices

for e-commerce Curious and self-motivated -- enjoys researching tools, testing features, and finding elegant tech solutions Detail-oriented and organised -- especially when juggling design, copy, and Shopify tweaks Comfortable working

independently

and managing multiple small projects at once Thrives in a

flexible, autonomous

work setup with collaborative input from a small team

Bonus / Desirable Experience

Experience working with

independent brands or creative retailers

Understanding of

SEO basics

and how it applies to content and site design Previous experience in

toy retail

, parenting, or family lifestyle brands
Job Types: Part-time, Permanent

Pay: 36,000.00-46,000.00 per year

Expected hours: 20 per week

Benefits:

Company pension Flexitime Store discount Work from home
Experience:

shopify: 2 years (required)
Work Location: Hybrid remote in Bath BA1 1AN