Job Description

Join our growth journey as an Ecommerce Manager!

Are you ready to take the reins of a fast-moving ecommerce operation and help shape the future of a thriving business? Were on the lookout for a dynamic, data-driven and creative Ecommerce Manager to lead our online strategy and drive exceptional customer experiences.

Why you'll love this role:

Make an impact

: Youll be at the heart of our digital growth, owning the ecommerce strategy for your brand and delivering results that matter.

Innovation and autonomy

: Were growing fast and open to bold ideas. Youll have the freedom to experiment, optimise, and innovate.

Collaborative culture

: Work alongside passionate teams in marketing, product, and operations who are all committed to success.

Career growth

: As we scale, so will your opportunities. This is a role with real potential to evolve and expand.

What you'll be doing:

Leading the day-to-day management of our ecommerce platforms Driving online sales through smart merchandising, promotions, and UX improvements Analysing performance data to uncover insights and opportunities Collaborating on digital marketing campaigns and SEO strategies Enhancing the customer journey from first click to final checkout

What we're looking for:

Proven experience in ecommerce management (B2C or D2C preferred) Strong commercial acumen and a love for data A creative mindset with a passion for customer experience Hands-on experience with ecommerce platforms (e.g. Adobe Commerce, Shopify, WooCommerce etc.) A proactive, can-do attitude and a desire to grow with the business
If you have significant experience in growing an ecommerce business, are commercially savvy, able to work in a culture of continuous improvement, are a creative type, love change and like to be busy, then we would love to hear from you.


This is a brand leadership role in our ecommerce team, working with and reporting directly to the Group Ecommerce and Digital Manager, a small team of specialists who work closely together to drive business growth. This unique role offers varied and challenging work with huge scope to develop Lawnsmiths digital strategy and drive its success.


We value the collaboration, energy, and connection that face-to-face working brings, while still supporting flexibility. This role is office based with the option to work from home one day a week after a probationary period.

Key responsibilities:

Develop and deliver a comprehensive end-to-end ecommerce growth strategy Drive profitable growth for Lawnsmith while supporting wider group objectives Be hands-on: balancing strategy with execution, with some support from colleagues and agency resources Optimise customer journeys through UX and CRO, using insight-driven improvements Maximise multi-channel sales growth across SEO, PPC, paid social, email, and emerging platforms Manage, scale, and where appropriate launch ecommerce marketplaces Adopt a data-led approach, producing analytical reports that drive strategic insights Identify, implement, and manage business intelligence tools for advanced reporting Coordinate closely with our team and provide cross brand support, collaboration is key within our business, while you will be the key driver of your primary brand you will also provide and receive support to all our brands Develop and manage customer acquisition and retention strategies to drive quality traffic, sales, brand awareness and build loyalty Manage marketing budgets effectively to deliver strong ROAS Oversee website merchandising to ensure intuitive navigation and seamless transactions Contribute to customer service support during peak periods, ensuring all team members stay connected with customers and provide additional support during peak trading periods Adhere to company policies and procedures, including Equal Opportunities and Harassment Policy To perform any other duties as may reasonably be required from time-to-time

You must be able demonstrate:

We dont need you to be an expert on everything, but these are the must haves:

At least 4 years experience working within an ecommerce brand where the data proves growth Minimum 2 years in management or leadership role within ecommerce Ecommerce and digital marketing expertise, ability to demonstrate expertise in at least three key areas including but not limited to; + Content creation, Email marketing, SEO, PPC, Influencer Marketing, Social media marketing (organic and paid), CRO and UX
A professional, self-motivated individual who thrives in fast-paced and high-pressure environments Proactive and resourceful, with strong problem-solving skills Clear and confident communicator, both verbally and in writing Highly organised, with the ability to prioritise effectively and meet deadlines Meticulous attention to detail, ensuring accuracy in all work Curious and passionate about continuous learning, staying up to date with the latest digital marketing trends Analytically minded, able to interpret data and produce insightful reports Creative thinker who can translate brand identity into engaging digital content

It would be nice if you had:

Alongside the core skills and experience, there are a few qualities that we know help people thrive in our business. These arent essential;

Working knowledge of Adobe Commerce (Magento) or similar Other ecommerce channels + Website merchandising
+ Digital PR
+ SMS Marketing
+ Canva/similar graphic software
+ Marketplaces
Video recording and editing

Whats it like to work with us?

Our

Ways of Being

define the culture of how we work and how we succeed together. From day one, youll be immersed in these behaviours and encouraged to live them every day.

Be Your Brilliant Best

Champion your own growth, embrace self-improvement, and bring your best self to work every day. Build your capability, strengthen your resilience, and shine in everything you do.

Inspire and Lift Each Other

Were stronger together. Support your teammates with empathy, celebrate their wins, and bring a great attitude to every interaction. Together, we create a workplace that lifts everyone up.

Embrace Possibility

Stay curious, be bold, and keep learning. Share your expertise, explore new ideas, and take brave steps forward. With training and development at your fingertips, your growth is in your hands.

Who we are

Were a small company with a lean team, which means not everything is always neatly mapped out. Youll need to be comfortable with ambiguity, able to prioritise whats important, and ready to play an active role in shaping change.


Were looking for people who take ownership and get things done, not those who try to stay under the radar or put in the minimum. Were committed to being a great employer, and in return we expect everyone to contribute fully and work in line with how we operate as a team.


We believe in continuous improvement, which means change is a constant part of how we grow. We look for people who embrace change with a positive mindset, seeing it as an opportunity rather than something to resist.


We believe feedback is essential for growth, so we foster a safe environment where it can be given and received constructively. We encourage everyone to take feedback on board and use it to improve, this is not the right environment for those unwilling to adapt.


Well support and nurture you, but we also need you to show initiative, tackling problems, embracing challenges, and getting things done.


We have no room for ego, everyone is here because they bring value, and all voices are heard and respected.

More about us

Founded in 2003 and 2015 respectively, Lawnsmith and The Grass People are two of the UKs leading lawncare ecommerce brands. Built on quality, expertise, and a passion for great customer service, our products have earned a loyal following and a vibrant community of garden lovers. Over the years, our brands have been featured in BBC, Elle, The Guardian, The Times, The Express, Country Living, and more a reflection of the trust and recognition weve built in the market.


We are part of the wider Openfolde group, a 200 year company founded in Belfast, so we have well established roots and offer security in these changing times.

What you can expect when you join us:

40-45 depending on experience Working hours - 36.25 hours per week 32 days holiday (including statutory days) increasing with years service, pro-rata for part time employees Excellent pension company contributions Higher than average death in service payment Comprehensive training and development to get you up to speed in your role and beyond The opportunity to grow your career and develop personally Long service holidays and awards A bright modern office with collaborative spaces and employee social areas On-Site Gym Cycle to work scheme Secure internal bicycle parking Staff showers Break-out area with games Free tea, coffee, and fruit on all sites

At the end of your probationary period, you will have access to:

Health cash plan Our benefits platform, with hundreds of discounts, rewards, and offers This role is office based, with the option to work from home one day a week

If you think you have what we are looking for, please forward your CV and cover letter by 12th September at 5pm.