Job Description

About Coffee King:
Coffee King is a leading provider of premium coffee, coffee machines, and supplies, dedicated to delivering top-quality products and exceptional service. As a growing global brand, we are committed to providing the best coffee experience to homes and businesses. Join our team during a period of substantial growth and become part of a dynamic, forward-thinking company in the thriving coffee industry.

Role Overview:
We are seeking an experienced and technically skilled eCommerce Manager, with a strong focus on SEO, to support enhancements to our online presence and eCommerce capabilities. You will play a key role in our growing eCommerce department, driving performance and championing SEO best practices across platforms, primarily focusing on Shopify. This position is essential for applying performance-oriented SEO to our online stores, social channels, and marketplaces in the UK and Europe while supporting our domain authority initiatives and ensuring alignment across teams.

Key Responsibilities

SEO Strategy & Implementation

Develop and execute SEO strategies for Coffee King's UK and European online stores Conduct keyword research, competitor analysis, and technical SEO audits Oversee on-page and off-page optimisation, including content and backlink strategies
Platform & Backend Management

Optimise Shopify and other eCommerce platforms (marketplaces, social media) for SEO and user experience Manage product uploads, catalogue updates, and technical site enhancements
Domain Authority Initiatives

Champion SEO best practices across conventional search engines, emerging AI-driven search, and social platforms (Meta, TikTok, Pinterest, etc.)
User Experience & Conversion Optimisation

Analyse customer behaviour and streamline the sales funnel to drive conversions and revenue through owned channels
Cross-Functional Collaboration

Work closely with marketing, IT, and content teams to align eCommerce and SEO initiatives Ensure SEO principles are applied in omnichannel operations and marketing campaigns
Analytics & Reporting

Utilise analytics tools to measure website performance and KPIs Report on sales, conversion rates, customer behaviour, and other critical metrics to drive improvements

What We're Looking For

ECommerce& SEO Experience: Minimum 3 years in eCommerce project management, with proven SEO strategy and implementation (Shopify preferred) Technical Proficiency: Strong knowledge of backend systems, product cataloguing, eCommerce optimisation; experience with CRM platforms is a plus Data-Driven: Skilled in data analysis and trend interpretation, using Google Analytics, SEMrush, Moz, and other tools Problem-Solving & Innovation: Excellent analytical skills and adaptability in a fast-paced environment Education: Bachelor's degree in Marketing, IT, or related field (preferred). SEO or marketing certifications are a plus Bonus: Project management (agency/cross-functional teams) and coding or platform customisation skills are advantageous but not required

Key Performance Indicators (KPIs)

Year-over-year eCommerce sales growth (focus on organic channels) Improved conversion rates for owned channels Website traffic, bounce rate, and user engagement metrics

What We Offer

Salary: 37,000 - 47,000 per year, commensurate with experience Benefits: 28 days holiday, staff discounts, flexible working arrangements, and more Career Growth: Ongoing professional development and internal advancement opportunities Culture: Inclusive, collaborative, creative team, dedicated to sustainability and innovation
Apply today to join Coffee King and help shape the future of our eCommerce business!

Job Type: Full-time

Pay: 37,000.00-47,000.00 per year

Benefits:

Additional leave Company events Discounted or free food Employee discount Free parking On-site parking
Ability to commute/relocate:

Runcorn WA7 3FW: reliably commute or plan to relocate before starting work (preferred)
Experience:

Shopify: 2 years (required)
Work Location: In person