Job Description

My client is an independent publisher offering print and digital subscriptions. The Email Manager will play a crucial role in the strategy, management, and delivery of the email channel to drive new registrations and subscriptions, working closely with the in-house digital and marketing teams and reporting to the Managing Director.

Email represents a central part of the Marketing mix and the Email Manager will collaborate with the CRM team and Editorial teams. The Email Manager will also have line management responsibility for two Email Marketing Executives.

Key Responsibilities

• Manage a smooth process to get all acquisition emails sent out on time and to a high standard
• Manage the build and scheduling of marketing, advertising and newsletter emails between you and your direct report
• Responsible for managing and communicating a clear email testing plan
• Work closely with the Subscriptions team to ensure the retention activity they manage is operating effectively and is well complemented by the acquisition activity to deliver a holistic reader journey
• Manage the Registration CRM journey and ensure it is optimised and contributing to growing the brand databases
• Report monthly on the email database volumes
• Manage a test and learn plan for the Registration sign up journey

Requirements

• Strong background / knowledge in CRM and ESP
• Strong understanding of email marketing and success metrics
• Basic knowledge of HTML and CSS is preferred
• Demonstrable design skills using the Adobe suite are essential
• Analytical approach and ability to interpret testing results

3Search\'s customer care and unrivalled marketing expertise will supercharge your marketing career. We are dedicated to promoting equality of opportunity for all employees and job applicants.

3Search