Threecolts is the leading software suite for online & offline consumer brands (Amazon, Walmart, Target, Shopify, eBay, etc.). We've built a powerful ecosystem of software solutions to help businesses grow smarter -- from revenue recovery and retail finance, to multichannel operations and pricing optimization. With over 500 employees globally and strong backing, we're scaling fast across new markets and new partner channels.
About the Role
The Events Manager will play a key role in driving Threecolts' partnerships and corporate engagement strategy through high-impact events and webinars. This role is responsible for planning and executing a calendar of strategic events -- from partner-led tradeshows and conferences to exclusive Threecolts-hosted experiences such as breakfast briefings, executive dinners, and webinars.
You will collaborate closely with our partnerships team, marketing, sales, and customer success teams to design experiences that deepen relationships, enhance brand visibility, and generate pipeline opportunities. This includes managing end-to-end logistics, audience engagement, and post-event analysis to ensure measurable impact. The ideal candidate thrives in a fast-paced, cross-functional environment and brings creativity, precision, and strong stakeholder management to every project.
What You'll Do
Develop and implement comprehensive event marketing strategies and processes to drive brand awareness, lead generation, and customer acquisition
Plan, manage, and execute a calendar of events and webinars, including tradeshows, conferences, Threecolts hosted events like breakfast briefings, C-level dinners, and sponsored and hosted webinars
Manage the end-to-end execution of events and webinars, including conception, audience segmentation, the coordination of promotions via channels like website, email and social media, driving attendance, follow-up, and reporting
Manage the end-to-end logistics for events, including vendor contracts, venue hire, catering, AV, shipping, booth build, graphics, equipment, collateral, transportation, staff briefing, and booth duty
Manage end-to-end logistics for webinars, including promotion, registration, speakers, presentations, reminders, polls, surveys, and on-demand video
Work with sales and customer success to drive registrations pre-event, record leads, coordinate follow-up, and track opportunities and pipeline post-event
Measure, report on, and analyse campaign metrics to optimize results
Manage the event marketing budget, allocating resources effectively to achieve maximum ROI
Collaborate closely with cross-functional teams, including sales, product, and the rest of the marketing team to ensure alignment and foster growth
Create and maintain branded giveaways
Keep abreast of event and webinar trends, track competitor activities, and identify new and innovative opportunities
Travel required
What We're Looking For
Proven track record of successfully managing and executing high-performing marketing events and webinars in the B2B technology/SaaS space
In-depth understanding of large-scale events (over 300 attendees) and exhibition booths
Superior organisation and project management skills
Great attention to detail and high-quality execution
Ability to work under pressure while managing multiple competing priorities to meet project milestones and deadlines
Proactive mindset to iterate on current processes, build efficient workflows, and optimise events
Excellent verbal/written communication, and negotiations skills
Results-driven
Solid understanding and experience using CRM, marketing automation, and webinar technologies (Salesforce, HubSpot, Zoom Webinars, etc.)
Ability to work collaboratively and influence internal and external stakeholders and resources to get things done
* Accurate budget management skills
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