Job Description

External Campaigns and Marketing Manager

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Vacancy Reference Number
19661


Number of Vacancies
1
(B) OCU
Communication & Engagement
Location
Westminster
Building
NEW SCOTLAND YARD
Band
Band C
Part/Full Time
Full Time
Hours per Week
36 hours per week
Type of Contract
Permanent
Job Advert

Job Title:

External Campaigns and Marketing Manager

Salary:

The starting salary is 47,060, which includes allowances totalling 2,928.


The salary is broken down as 44,132 basic salary, which will increase annually until you reach the top of the scale 52,652 Plus, a location allowance of 1,928 and a non-pensionable allowance of 1,000.

Location

Westminster

External Campaigns and Marketing Manager

There is no greater mission than keeping the public safe and excellent communication and engagement play a vital part in enabling the Met's officers and staff to deliver for communities across our capital.


Working at the heart of an organisation of nearly 40,000 dedicated police officers and staff, our External Campaigns and Marketing Manager plays an instrumental part in delivering campaigns that build trust, change behaviours, recruit our next generation of officers and deliver a better and safer London for everyone. You'll be working alongside frontline officers in the heart of communities, blue lights and sirens, horses and dogs, firearms commands, forensics teams, hundreds of dedicated 999 call handlers and so many more amazing and dedicated individuals. We'd argue you won't find a more interesting or exciting place to be a communicator.


Our ideal candidate is someone with a keen interest in understanding audiences and building and delivering effective communication plans. We're also looking for someone who's a strategic thinker, able to analyse and act on data and adept at building relationships and influencing outcomes in a fast-paced environment with rapidly shifting priorities. If that sounds like you, we'd love to hear from you!

Key responsibilities for this role include:

Work with in-house insight, media content and channels team to deliver a wide range of paid-for and no cost campaigns from start to finish to set deadlines. Use data and evidence to identify target audiences, define communication objectives and build campaign strategies and plans to meet these objectives. Work with the insight and data teams to evaluate the impact of your work. Work closely with our digital, media and local communication teams to deliver integrated campaigns that link paid-for campaigns to owned and earned channels. Build and maintain good working relationships with contracted agencies, hold regular contract meetings where responsible for the contract and / or contribute to contract meetings by providing feedback to the contract owner. Manage campaign budgets, providing timely and accurate data on current and projected spend. Work with Commercial services to review / renew contracts where required and ensure procurement policies and regulations are adhered to.

How to apply

To begin your career at the Met, please click the "apply now" button below. The application process requires a comprehensive CV, a Personal Statement, and an online application form. In your Personal Statement, you should explain your interest in the position and illustrate how your skills and experiences make you a suitable candidate. Please note that you should not submit two copies of your CV, and ensure that your documents are saved in either PDF or Word format, clearly labelled as CV and/or Personal Statement.

Completed applications must be submitted by 23:55 on 13th August 2025.

Once received, your application will be reviewed against eligibility criteria, following this, your application will be reviewed by the hiring manager. The application review for this vacancy will commence 2 weeks after the vacancy has closed.


Following application review, successful candidates will be invited to interview. Interview dates will commence 2 weeks after the hiring managers review.

www.metpolicecareers.co.uk

Essential For The Role
Essential For The Role, e.g. qualifications, licenses, languages, training

Experience of delivering large-scale creative behaviour change campaigns with significant media budgets, ideally including some experience of recruitment. Experience of day to day creative, media planning and buying agency management; and ability to review and scrutinise media plans to ensure they meet campaign, brand safety and budgetary requirements. Able to deliver integrated campaigns, understanding how paid-for media fits alongside owned and earned channels. Highly analytical, able to draw insights from evidence and data, and plan audience-focussed campaigns and evaluate their impact. Exceptional written, verbal and storytelling skills. Proficient in tailoring content to a range of audiences, including those who are harder to reach. Experience of developing strong networks and influencing others, with strong stakeholder management skills at different levels of seniority. Experience of managing complex and challenging communication topics, with empathy. Ability to multi-task and prioritise to ensure delivery. Ability to respond with resilience and initiative when priorities shift and to adapt approach to changed requirements. Experience of leading others, developing and motivating colleagues




Required Languages
English
Reports To
Band B
Candidate Information Pack
20250704 Band C Communications Manager.docx - 21KB Opens in a new window


Converted File 20250704 Band C Communications Manager.docx.pdf - 67KB Opens in a new window
Additional Information
CVF Staff Final v2 NEW PLEASE USE.pdf - 807KB Opens in a new window
The following values will be tested against during sift:
Accountability

Disability Confident Statement

The Met is committed to being an equitable (fair and impartial) and inclusive employer for disabled people, striving to have a diverse and representative workforce at all levels. We encourage applications from people from the widest possible range of backgrounds, cultures and experiences. We particularly welcome applications from people with disabilities and long-term conditions, ethnic minority groups and women.



As a Disability Confident Leader, the Met has committed to making disability equality part of our everyday practice. We ensure that people with disabilities and those with long term conditions have the opportunities to fulfil their potential and realise their aspirations.



The Met is committed to making reasonable adjustments to the recruitment process to ensure disabled applicants can perform at their best. If you need any reasonable adjustments or changes to the application and recruitment process, we ask that you include this information within your application form. All matters will be treated in strict confidence.




Please note, if you are applying for a police officer role or to become a police community support officer (PCSO) or designated detention officer (DDO), there is a minimum requirement that you must pass a job-related fitness test (JRFT) at point of entry. This does not apply to police staff roles. Find out more about police fitness standards.



Read our full disability confidence statement.