Job Description

Food & Beverage Sales & Partnerships Manager - Bring Morocco's Best to the UK Market

Be part of the team introducing Morocco's most authentic, high-quality food and beverage brands to UK shelves.

Mustashar is a UK-based importer, distributor, and brand development partner with a proven track record of taking Moroccan brands into the

mainstream

market - not just the ethnic/traditional sector - and positioning them to compete head-to-head with leading international names.

We go beyond typical distribution. As importers and strategic brand partners, we supply distributors, cash and carry outlets, wholesalers, and foodservice distributors, while also building brand presence through digital marketing and online sales channels such as Amazon and other e-commerce platforms.

Applicants do

not

need to be from a Moroccan or Middle Eastern background - we're looking for commercial talent, sales expertise, and a passion for connecting authentic products with the right distributors and partners.

Our food and beverage portfolio includes:

Kenz

- Authentic Moroccan couscous

Soho Snacks

- Premium popcorn & flavoured candy floss

Domaine Irzane

- Premium Moroccan saffron

Aicha

- High-quality jams, preserves & culinary products

Henry's

- Traditional Moroccan biscuits
We also work with Moroccan brands in other categories, such as

IDYR

(artisanal fashion),

Jood

(natural skincare),

Perle De Cactus

(prickly pear oil skincare), and

Genna

(essential oils). This role, however, focuses on food and beverage.

What You'll Do:

Drive sales growth and meet targets Build strong relationships with wholesalers, distributors, retailers, and foodservice partners Convert provided leads into long-term partnerships Represent our brands at meetings, trade shows, and networking events Collaborate with marketing to align sales with campaigns and launches

What You'll Bring:

Proven sales experience in the food & beverage sector Strong negotiation and relationship-building skills Knowledge of UK retail, wholesale, and foodservice channels Results-driven mindset with excellent organisation skills

Pay & Benefits:

Hourly rate or fixed salary plus competitive commission - the more you sell, the more you earn Contract with potential to become permanent for the right candidate

Apply now

to join a fast-growing company on a mission to make Moroccan brands a household name in the UK.

Job Types: Full-time, Part-time, Freelance

Pay: 24,596.18-80,000.00 per year

Expected hours: 10 - 30 per week

Application question(s):

How many years of experience do you have in commercial sales within the UK food and beverage sector? Can you provide an example of a brand or product you've successfully introduced to new wholesale, retail, or foodservice accounts in the UK? Which types of accounts do you have the strongest relationships with? Please give names: (Multiple choice: Wholesalers / Distributors / Cash & Carry / Retail Chains / Foodservice / Other) What is your experience with negotiating commercial terms such as pricing, payment terms, and promotional support with buyers? Have you worked with international brands entering the UK market? If yes, please describe your role and results.
Work Location: Hybrid remote in London NW10 7JB