Job Description

Job Title:

General Manager (with Sales Responsibilities)

Location:

Leicester

Working Hours:

Monday - Friday, 40 hours per week

Company:

Workstuff UK Ltd

Salary:

37,000-40,000 plus bonus plus benefits.

About Us

Workstuff UK Ltd is a growing, independent supplier of high-quality embroidered corporate workwear and PPE. Based centrally in Leicester, we support a wide range of clients, from sole traders to national organisations, through our trade counter, warehouse, and growing online presence. With an excellent industry reputation and ambitious growth plans, we're now looking for a dynamic General Manager to lead and expand our operations and sales efforts.

About the Role

This is a pivotal leadership role, combining operational management and B2B sales. You'll oversee daily branch operations, drive sales growth, and manage a small, friendly team. You'll also act as a key relationship builder, promoting our product range and developing new business opportunities across industries like construction, manufacturing, logistics, and facilities management.

Key Responsibilities

Manage day-to-day operations, including staff supervision, trade counter, and office coordination

Drive a sales-focused culture while meeting revenue and customer satisfaction targets

Proactively identify and engage new clients while nurturing relationships with existing accounts

Promote and sell our full range of workwear, PPE, and safety products

Oversee purchasing, inventory management, and supplier relationships to ensure cost-effective sourcing

Project manage the tender process, ensuring proposals are competitive and commercially viable

Lead the implementation of an EPOS/CRM system to enhance sales tracking and customer service

Analyse financial and operational data to inform strategic decisions and maximise profitability

Represent Workstuff UK Ltd at networking events, trade shows, and client meetings

What We're Looking For

Proven experience in a similar general management or senior sales role

Strong commercial awareness with the ability to balance operations and business development

Excellent communication, negotiation, and leadership skills

Self-motivated, with the energy and drive to lead a growing business

Good understanding of B2B sales processes, especially in sectors like construction or manufacturing

Full UK Driving Licence is essential

Comfortable with using Microsoft Office and CRM/EPOS systems

What We Offer

Competitive base salary with performance-based bonus

Company vehicle, mobile phone, and laptop

28 days holiday (including bank holidays)

Company pension scheme

Company sick pay (after successful probation)

On-site parking

Ongoing training and career development opportunities

Supportive and friendly work environment

Join Us

This is an exciting opportunity for a proactive and driven professional to play a key role in shaping the future of Workstuff UK Ltd. If you're ready to lead, sell, and succeed in a growing business, we'd love to hear from you.

To apply

, please send your CV and a brief cover letter outlining your suitability for the role.

Job Types: Full-time, Permanent

Pay: 37,000.00-40,000.00 per year

Additional pay:

Bonus scheme
Benefits:

Company car Company pension Free parking On-site parking
Schedule:

Monday to Friday
Experience:

Sales: 1 year (preferred)
Work Location: In person