What you'll bring to the team:
A job with Merlin isnt like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we dont trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In Memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests experiences are the best they can be.
The Global Brand Manager will be responsible for the effective delivery of Merlins brands; shaping impactful brand plans that support the long-term strategy. Working cross-functionally with internal teams and external partners the Global Brand Manager will bring our new brands and IP brands to life brilliantly and drive growth in the competitive entertainment landscape. Ensuring our brands are delivered consistently and with relevance, across all touchpoints, with innovative brand activities and experiences in place that resonate with target audiences to drive brand awareness and engagement.
You will work closely with relevant internal teams to manage new product development and implement and manage measures to track brand performance, develop asset and content creation, and implement and monitor brand launches and campaigns.
This role is ideal for a passionate, results-oriented marketing professional with experience in developing and managing new brands and IP brands.
Main Responsibilities
Brand Management & Activation
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