Global Brand Manager, Pepsi Lipton

Kingston upon Thames, United Kingdom

Job Description


ROLE TITLE: Global Brand Manager, Pepsi LiptonLOCATION: Kingston office, LondonBUSINESS CONTEXTPepsi Lipton is a joint venture between Unilever and PepsiCo to manufacture and sell iced tea branded products around the world. Lipton Ice tea is globally the No1 Ready to drink Ice Tea, with a $ 3 bn turnover.Tea RTD remains a massive growth opportunity globally, still only accounting for
5% of the LRB market and yet offering distinctive and on-trend tasty refreshment experiences. Building on teas inherent goodness Pepsi Lipton leads for greater environmental wellbeing via an ambitious net zero goal, enhances mental wellbeing through its brand purpose, and improves physical wellbeing though significantly healthier products.As an independent company in its own right, the joint venture has its own board of directors. As a global organization, the variation in countries, bottlers and manufacturing sites makes this a very exciting place to work. We have 5 regional organisations operating across the world: North America, Europe, LATAM, AMESA, and APAC. We are constantly breaking new grounds with new mixes launched into white markets.Whilst we have the backing and support of our two parent companies, our entrepreneurial set-up gives us real autonomy. Our roles are broad, our responsibilities are big and our experiences even bigger with the opportunity to learn from the best talent of both companies. We have high visibility and great exposure to senior leadership and to talented colleagues all over the world. It means all resources in the JV need to have powerful influential skills and be confident to operate independently. It as well means, that we are leaders responsible from the end-to-end business in a way thats just not possible at our parent companies.So, if you want to really challenge yourself, and experience a whole new way of working with an entrepreneurial winning mindset, without leaving your parent company, this could be the perfect place to take your career to the next level.To learn more, visitROLE PURPOSEThe Global Brand Manager role is part of the Global Marketing Team based out of London. The Global team plays a central role within the JV, responsible for defining the long term marketing strategy, especially on our Global Lipton brand, on our sustainability agenda, and our Horizon 2/3 innovation program.RESPONSIBILITIESThis is an exciting and dynamic role, reporting into the Global Senior Marketing Manager to build a strong communications program, both internal and external, for our brands and our business. The role works closely with the Regions, our advertising agency partners and cross-functional teams; Insights, Technical to create award winning campaigns, unmissable creative ideas, and E2E brand experience. The role requires very strong project management skills and an understanding of the world of communications - creative, design & media agencies. As part of the Global team, this role has direct exposure to JV Regional Directors and the CMO, who are key stakeholders on these projects. The main deliverables will include:Help lead the Internal and External communications program and big scale conferences- Strong judge of creative ideas and ability to clearly communicate with agency partners to shape strong, unmissable campaigns and programs- Work closely with regions & markets to execute with excellence- Ability to bring a strategic lens to content developmentExceptional Project management of the different communication workstreams to deliver high quality programs, on time and in full. Own and actively manage budgets to deliver efficiencies and strong ROIHelp shape and lead the Marketing capability program for the JV, bringing outside in, best in class inspiration to upskill the marketing communityHelp deliver internal & external awards agenda; driving growth in awards submissions and elevating internal marketing awards eventKEY SKILLS AND EXPERIENCE REQUIREDBusiness skillsThe candidate should have a real passion for deep consumer understanding, communications, and exceptional project management skills.Established experience in a communications role either brand or creative agency sideExperience working with global teams / on global brands is preferredGood strategic thinker, with strong eye for creativity and working with agency partnersStrong project management experience across complex projects and proven ability to balance quality, time, cost and working with a big mix of partners.Strong influencing and people management skills from internal cross functional teams, creative, media, design and digital agencies and proficiency in briefing and providing direction on various projectsSolid presentation, sell-in and clear communication skills with ability to flex to different styles / work in a very international environmentPersonal skillsStrong consumer curiosity, with ability to unravel and stay true to consumer insightsSelf-starter, hands on and with a high bias for action.Comfortable with ambiguity and able to generate/propose best approach to keep project moving.Resilient with an ability to overcome challenges to deliver on time.Relentlessly optimistic always striving to go the extra mile to deliver excellent performanceAuthentic, passionate, genuine team player with the wisdom of creating quality connections.Ability to think outside the box and bring the outside in.Rigorous, able to prioritize effectively across workstreamsOwnership mindsetStrong ability to engage and build relationships with remote teams and stakeholdersMin. Bachelor Degree. Masters degree preferredPepsi Lipton ValuesExploration - We believe in the relentless pursuit of growth, learning and innovation, driven by curiosity and a pioneering spiritCourage - We embrace boldness and resilience in daring to challenge the status quoCollaboration - We succeed through partnership and empowering people to make things happenPositivi- TEA - We uplift through the power of tea to replenish people, society, planet, including each other with our culture of positivi-TEAPepsi Lipton BehavioursDrive Consumer Centricity We put People at the heart of everything we doAct as Owners We operate with an owner mindset end to end to win as a systemBe Agile & Resilient - We stay agile and adapt boldly to change with resilienceEmpower & Enable People We unlock the full potential of both Talent & TeamsLead with Purpose Ensure purpose guides our decisions and actions

Unilever

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Job Detail

  • Job Id
    JD3131799
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Permanent
  • Job Location
    Kingston upon Thames, United Kingdom
  • Education
    Not mentioned