Job Description

Role Overview:

We are seeking an ambitious and results-driven

Group Sales Manager

to lead and grow sales across our four core departments.

This role is pivotal in driving revenue, generating new customer leads for Landscapes and Garden Maintenance, and increasing footfall to both our retail and trade locations. You will play a key role in shaping the sales strategy, developing client relationships, and representing the company with professionalism and passion for the outdoor and horticultural industries.

Key Responsibilities:

Sales & Business Development

Proactively generate new enquiries and customer leads / footfall across all departments Identify and pursue domestic landscape and maintenance and commercial maintenance opportunities Build and maintain a pipeline of prospects Find and develop new routes to market Actively seek potential new product lines for the Garden Centre and Yard, work with potential new suppliers and ensure staff are trained to sell these product lines

Retail & Footfall Growth

Work closely with Garden Centre and Trade Yard Managers to create and implement strategies that drive increased footfall and customer spend Support marketing campaigns, promotions, and events that attract both retail and trade customers

Relationship Management

Cultivate long-term relationships with high-value clients, suppliers, contractors, and community partners Represent the business at garden shows, networking events, and industry exhibitions to raise brand awareness and generate leads

Team Collaboration

Collaborate with Department Managers and Marketing to align sales strategies with operational capacity and seasonal peaks Provide feedback and insights to improve services and customer experience

Reporting & Analysis

Track and report on sales performance, KPIs, and market trends Use CRM systems to manage leads, monitor follow-ups, and ensure consistent customer engagement

Key Skills & Experience Required:

Proven track record in business to customer sales, preferably in horticulture, landscaping, construction, or related industries Strong understanding of garden/landscape design, grounds maintenance, and retail operations Excellent communication, negotiation, and interpersonal skills Self-motivated, target-driven, and comfortable working independently and as part of a team Ability to analyse market trends and adjust strategies accordingly Full UK driving licence (essential)

Required Qualifications:

Sales or Marketing qualification or background Horticultural or landscaping background or qualification Familiarity with CRM and POS systems

Benefits:

Competitive salary with performance-based commission Company vehicle Staff discount at Garden Centre and Trade Yard Supportive and passionate team environment
Job Type: Full-time

Pay: 32,500.00-35,000.00 per year

Benefits:

Employee discount On-site parking
Work Location: In person