Job Description

Growth Marketer (Contract)



B2B Lead Generation



Outside IR35



2-3 days per week



Remote



Day Rate dependent on experience



I'm supporting a fast-growing SaaS business in the People/HR space who are looking for a hands-on Growth Marketer to help scale their B2B lead generation engine.



Having just hired a Sales Director, they now want a commercially minded marketer who can partner with sales to build a pipeline and consistently drive quality client conversations.



The aim here is impact - turning smart campaigns into meetings and revenue, not vanity metrics.Responsibilities:



Build and run B2B demand gen campaigns that generate around 30-40 qualified client meetings per month


Work closely with Sales to develop targeted messaging and outbound sequences that convert


Test and optimise across channels such as Apollo, LinkedIn Ads, email and content-led campaigns


Create short-form content to support outbound and nurture (snippets, case studies, landing page copy, hooks etc)


Support with event activity across HR/People conferences to drive leads and brand visibility


Track, measure and report on campaign performance and iterate quickly


Put process around what works so the pipeline becomes predictable and repeatable


Skills Needed:



Proven B2B growth or demand gen experience in SaaS or a similar B2B environment


Confident using Apollo for outbound and data enrichment


Experience running LinkedIn campaigns (paid and organic)


Strong email and outreach copywriting skills


Comfortable producing simple but effective content that supports commercial goals


Data-led, curious and happy to experiment to find what works


* Bonus: experience activating at B2B/HR industry events